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Equivalent TransformingThinkingThinking Process for Creation and
Innovation and Its Application
September 10, 2011Shunsuke Suzuki
The Society for Equivalent TransformationPresident chief executive officer
Keieigihou Co. Ltd.
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Equivalent Transforming Thinking
A theory about creation and innovationadvocated by Dr. Kikuya Ichikawa (Kyoto Univ.and moved to Doshisya Univ,) in 1955.
Practiced and proven by those ofIchikawa school who were theprofessional engineers of R&D sectorsand producing sectors in manufactures.
Dr. Ichikawa directed the school from 60s to80s.
Continuously studied in the academicmeeting formed by Ichikawas school
students. 22011Keieigihou Co. Ltd., All rights reserved
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The History of ET Thinking
1955 The theory was developed and advocated
1964 Creativity Development for Business Professionals course opened atOsaka Science and Technology Center
R&D engineers studied the theory and learned the application for 7
months
The course lasted for 14 years
The theory has been taken up by the students of the course.
1966 The Study group of Creativity development was formed
1967 The Society for Equivalent Transformation was established
2006 NPO Japan Creativity Development Center was established
3
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The Basic Concept
When a man creates a new thing or concept hehas pierced something common in a differentthing; he was searching and catching an
Equivalent Relation in it.
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Equivalent Relation in Figure
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Equivalent Relation in Function
Ramphastidae
GardeningScissors
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Searching an Equivalence
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http://images.google.co.jp/imgres?imgurl=http://putiya.com/siki/natu/kabutomusi01.jpg&imgrefurl=http://putiya.com/4siki_natu03.html&usg=___L0Wdw1V1b1hfKF7XFp_D-YlupM=&h=285&w=242&sz=37&hl=ja&start=6&um=1&tbnid=j2xIYMX-eGZ7lM:&tbnh=115&tbnw=98&prev=/images?q=%E3%82%AB%E3%83%96%E3%83%88%E3%83%A0%E3%82%B7%E3%80%80%E3%82%A4%E3%83%A9%E3%82%B9%E3%83%88&ndsp=20&hl=ja&lr=&rlz=1R2ADSA_jaJP334&sa=N&um=1http://images.google.co.jp/imgres?imgurl=http://thumbnail.image.rakuten.co.jp/@0_mall/meicho/cabinet/023/0238-1801.jpg&imgrefurl=http://plaza.rakuten.co.jp/panda0/diary/200906180000/&usg=__CquYoaUHyhsYGOJLUnSxDvbFJA4=&h=320&w=320&sz=8&hl=ja&start=17&um=1&tbnid=byWqGFm_PwKigM:&tbnh=118&tbnw=118&prev=/images?q=%E3%83%95%E3%83%A9%E3%82%A4%E8%BF%94%E3%81%97&hl=ja&lr=&rlz=1R2ADSA_jaJP334&um=17/30/2019 Equivalent Thinking-Suzuki(Management Technique)
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Searching an Equivalence
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Searching an Equivalence
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What does EquivalentTransforming = Evolution or
Creation mean?
To Change a form (=Transform) from A to B by
Keeping the Equivalent factorRemoving all of unnecessary factors
Adding on newly needed factors
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Overview of a Creating Activity ThroughEquivalent Transforming Perspective
The Arrival:Solved Issue orDevelopped Ting
Essence
Viewpoint
The Departure:Existing Thingor Hint
Intrinsic Factors inthe Departure
Unique/OriginalFactors in theArrival
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Example 1:From Tablet Chocolate to Cutterknife
Fold it alongthe Crack
TabletChocolate
Cutterknife
Fold and splitsomethingneatly andeasily
Steal
Appropriatedepth and angleof the crack
Cocoa,
Sugar
132011The Society for Equivalent Transformation, All rights reserved.
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Example 2From a Five Story Pagoda to Flexible Structured
Skyscraper; Kasumigaseki Building
Five StorryPagoda
KasumigasekiBuilding
Spreading andAbsorbing Seismic
Energy
AntiseismicStructure
Iron Frame
Concrete Panel
Wood
Religion
142011The Society for Equivalent Transformation, All rights reserved.
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Example 3:Rice Polishing Machine w/o Water
Chewing Gumadhes on a Cloth
Rice PolishingMachine w/o
Water
Sticky things can beremoved by pressing
same same substance
RemoveBice Bran
15
Rice Milling
Technologies
Any intrinsic
factors of a Gum
as a food
2011The Society for Equivalent Transformation, All rights reserved.
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The Formula of EquivalentTransforming
16
The Arrival: SolvedIssue or DeveloppedTing B
ConditionedEssence(C
Viewpoint (Vi)
The Departure:Existing Thing orHint A
Intrinsic Factors in theDeparture a)
Unique/OriginalFactors in the Arrival
(b)
16
2011The Society for Equivalent Transformation, All rights reserved.
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Explaining Past Developmentswith ET Thinking
Hint Developed Thing essenceEquivalence
Electric Kotatsu Smoke Free Fish BBQCooker
Put the heat sourceabove
Blood circulation Takuma Boiler Separate the flow andvalve function
A leaf floating on ariver surface
Automatic ticket gate A sheet piece can betrimmed its positionwhen it hits aprojection
Poured detergent on a
water
Manufacturing process
of sheet glass(Pilkington Method)
Lighter gravity liquid
spreads out when itpoured on heavierliquid
Pawn Shop Echigoya Fixed price, nodiscount,
Prompt clearance bycash172011Keieigihou Co. Ltd., All rights reserved
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ET Thinking Process
1. Identify the issue/ scope / objectives
2. Define the viewpoint that can solve the issue andabstract the essence (Vi, )
3. Search a hint example that contains the essence
4. Establish conceptual new model identifying how the hintsatisfy the essence explaining with what condition(s).
C
5. Complete the whole product idea realizing newconceptual model -a, +b
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Automatic Production of LiquidCrystal Panel
Mica Spacers were placed by man (with Vacuum tweezers)The process should be automated.
Vi Allocate tons of granularity materials efficiently. Eachpeace must be placed evenly.
A Seeding sods. Mix up seeds with soil first, then placethe soil.
C Mix up micro granularity materials with medium first,then place the medium
B Mix up mica spacer with medium and print the mediaon a plate by roll.
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20
Obj
i
= ()
() Ao
Ao- i)
(Ao)
Ao
(C)
(C , )
(C , ) (Scb-i)
() Obj
-
i)
, (Scb-i)
(Sca-i)
Ao
No.1
No.2
No.2
i
, ,
()
= Obj
Ao
E T-Thinking Flow Chart(E T
1971 10 4
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Identify the Issue/Scope/Objective
Negative Search Shortage, Constrain, Problem,inconvenience etc.
Positive Search Desire, Vision
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Define the viewpoint (Vi)andAbstract the essence
What is the basic approach to resolve the Issue? Vi)
How do you redifine the Viewpoint with moreabstract expression? (
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Extract Conditioned Essence C
Define or draw simply how the A, the hint youfound, meet the Vision in what condition.
What condition(C) is required to prove that Ainclude the essence.(
Describe the logic abstractly
Replace proper name to general noun
Think by verb, rather than adjective or noun
When you express it visually, simplify the structureexcluding detail decoration
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Complete the whole product idearealizing new conceptual model B
The new concept is expressed with C To make it realthing, exclude all unnecessary factors of the hintexample and add on all other necessary factors to
complete the object/new thing.
To objectivise C, exclude a, unneeded factors ofA, add B , newly needed factors to complete the
B
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Apply A Thinking Process to R&DActivity
Thinking process program in a brainStrengthen your thinking ability
With low cost
Thinking Process as a common language
When everyone understands it, because of simplethinking process, you can pinpoint which step your
colleague is facing the challenging, and which stephe/she should go back. Communication (discussion,coaching) become more efficient and effective.
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The Advantage of ET Thinking as AThinking Technique
Generate hypothesis and testing in faster time cycle
Try identification of issue and defining the viewpointmany times
Test by stepping back to the thinking process
Abstracting the essence
The basic of thinking technique to avoid the influence
of precedence , common examplesEnhancing the degree of abstractness, options of hintsbecome more available from various fileld.
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Some Challenging of IndividualsCapability When ET Thinking is
Applied to OrganizationAbility to search and identify the issueNegative Search: Appraise the situation, Breakdown issues orconcerns, and Solve each problem
Positive Search: The capability is dependent on his creativity.Can everyone set-up higher standards? Can he/she imaginehigher ideal or goal?
Combining linguistic ability and imaginative skill. Sometimesthey are contradictive.
Constructing ability to complete the new product
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How to Boost Your CreativityBased on ET Thinking
Strengthen the ability to find out Equivalence
Multiple Perspective
Strengthen Abstract Thinking
282011Keieigihou Co. Ltd., All rights reserved