Emerging Trends in Social MediaDevon Smith, threespot

#deast12

Agenda• Intro• Trends • Techniques • Tools • Q&A

Devon Smithwww.24UsableHours.com @devonvsmith

threespotwww.threespot.com @threespot

Who we’re working with @threespot

EMERGING TRENDS

@devonvsmith

Fracturization

Niche Networks

Rise of the Makers

Brands as Curators

The Power of Hashtags

Mobile Engagement

An Instagram is worth a thousand Tweets

Digital Meets Analog

Becoming Data-Centric

Social Media as Utility

EMERGING TECHNIQUES

@devonvsmith

Staff as Brand

Communications Department as Resource

Data Design Content Tech

Multidisciplinary Staff

Guest-a-Gramming

Real Time Response

Becoming a Platform

Give Them Something to Do

Responsive (Social) Design

Beyond the Embedded Twitter Feed

Subverting Expectations

EMERGING TOOLS

@devonvsmith

Crowdbooster

FollowerWonk

Topsy

raw data people contenttiming

RowFeeder

Google Analytics

Social Advertising as Market Research

Social Advertising as Access to Data

Social Algorithms

Sticky Share Bars

Stylized Share Buttons

Slow Shutter PanoHipstamaticInstagram

Snapseed PicFX Vintique Camera+

PicTwoDiptic TiltShift Color Splash

Photosynth CinemagramQuiptionPhonto

Take photos

Filters & Frames

Combine images

Text & Movement

Mobile Photo Apps

QUESTIONS?

@threespot @devonvsmith