Online Reputation Management

George O'Neill

www.ONeillRealEstate.ca 1

Why reputation matters .

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What is your reputation ?

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How important is your reputation to you ?

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Who is in charge of managing your reputation ?

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Is there a difference between your online and offline reputation ?

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How do you establish and manage your offline reputation ?

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How do you establish and manage your online reputation ?

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Case Study 1

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Case Study 2

•  July 2010 Toronto real estate market @ bottom

• Garth Turner criticized my vlog

•  Turner has been forecasting a real estate market crash in Canada since ~ 2007

•  Year / Year Toronto market grew ~ 7 %

•  Toronto Life Magazine

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Help Is Available …

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Online Self-Serve Tools

•  Google Alerts (& Yahoo)

•  Twitter Search

•  Facebook

•  LinkedIn Premium Account

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Top 5 To Do’s

1.  Go Social

2.  Blog, or Vlog

3.  Monitor

4.  Speak to” e-fluentials”

5.  Build “reputation capital”

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Contact Info

George@ONeillRealEstate.ca

George O'Neill Toronto

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