Online Reputation Management
George O'Neill
www.ONeillRealEstate.ca 1
Why reputation matters .
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What is your reputation ?
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How important is your reputation to you ?
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Who is in charge of managing your reputation ?
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Is there a difference between your online and offline reputation ?
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How do you establish and manage your offline reputation ?
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How do you establish and manage your online reputation ?
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Case Study 1
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Case Study 2
• July 2010 Toronto real estate market @ bottom
• Garth Turner criticized my vlog
• Turner has been forecasting a real estate market crash in Canada since ~ 2007
• Year / Year Toronto market grew ~ 7 %
• Toronto Life Magazine
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Help Is Available …
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Online Self-Serve Tools
• Google Alerts (& Yahoo)
• Twitter Search
• LinkedIn Premium Account
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Top 5 To Do’s
1. Go Social
2. Blog, or Vlog
3. Monitor
4. Speak to” e-fluentials”
5. Build “reputation capital”
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