2010 EFC Board Meeting2010 EFC Board Meeting
Social Media MarketingSocial Media Marketing
byby
Charles R. Chi, PhD.Charles R. Chi, PhD.
““If you keep doing what you’ve been doing, If you keep doing what you’ve been doing, you going to keep getting what you’ve been you going to keep getting what you’ve been getting."getting."
-- Jim Rohn, -- Jim Rohn, Business Philosopher Business Philosopher
““At one time that statement was true, At one time that statement was true, but now if you keep doing what but now if you keep doing what you’ve been doing your going to get you’ve been doing your going to get less."less."
-- Steve Forbes, -- Steve Forbes, Forbes MagazineForbes Magazine
Outbound Marketing• Advertising Direct Marketing
800-555-1234AnnoyingSalesperson
Inbound MarketingInbound Marketing
Blog SEO Social Media
We are all We are all MarketersMarketers
Marketing is getting people Marketing is getting people who have a specific need or who have a specific need or problem to know, like, and problem to know, like, and
trust you.trust you.
Introducing Copycat Introducing Copycat Marketing…Marketing…
Perhaps You’ve Already Met!Perhaps You’ve Already Met!
Most school owner don’t think of Most school owner don’t think of themselves as marketers and are too themselves as marketers and are too busy busy doing and doing and creating, when they creating, when they do turn to marketing, it is piecemeal, do turn to marketing, it is piecemeal, ad hoc fashion that involves basically ad hoc fashion that involves basically
copying what they see and hear is copying what they see and hear is working for others.working for others.
Everyone Now Has A Web-siteEveryone Now Has A Web-site
We Are All Competing ForWe Are All Competing For11stst Place In Our Local Place In Our Local
DirectoriesDirectories
We Have Spent our Time and We Have Spent our Time and Money Establishing Our Position Money Establishing Our Position
With With Search Engines (SEO).Search Engines (SEO).
There Are Other Sources Of There Are Other Sources Of information that People see on the information that People see on the internet that are getting high positions internet that are getting high positions on search engines.on search engines.
BlogsBlogs
Social Networking Web-Sites Feed Social Networking Web-Sites Feed to Googleto Google
Creating A Larger NetworkCreating A Larger Network
Becoming “THE” Authority Becoming “THE” Authority That Your Customers ReadThat Your Customers Read
By linking all of our web-site, blogs and social media accounts together we will create a web that will insure that when the customers looks for martial arts information, they will be directed to one of our sites.
The BEST $165 (or less) you The BEST $165 (or less) you Can Spend on AdvertisingCan Spend on Advertising
This is the FLIP Cam, which retails somewhere between $110 and $199 (I bought my last one for $165).
The Flip Cam belongs in the hands of one of your best and brightest teenage martial arts students (maybe more than 1). My daughter, for example, is 15 and teaches new children at Chi’s Martial Arts. She's also a youtube junkie ---who learns more Martial Arts from video than she does from her teachers.
Meagan (my daughter) is the perfect kid to arm with a cam like this. she'll populate the internet with interesting martial arts class videos of her young students ---and tournament / technical footage ---like there's no tomorrow.
Each video will carry tags on it that send people back to the academy. How about getting some of your young and enthusiastic students Flip Cams and let them go to work portraying life at the dojo?
Great advertising --WAY ahead of the times.
Tools to Get Found: Off-Page SEO
Link Grader
•Identify ways to generate more return from your existing links
•Monitor which inbound links producing the most value so you can nurture them
•Discover competitors’ inbound links to uncover new link-building opportunities
Tools to Get Found: Site-Wide SEO
Page Grader
•Analyze each page to see which pages produce the most value
•Traffic
•Leads
•Ranked keywords
•Inbound links
•Leverage automated recommendations to help you further optimize all pages
Tools to Get Found: Optimized Blogging
•Create & optimize a blog to get more frequent search engine crawls and improve authority
•Develop an audience of email & RSS subscribers
•Attract more inbound links to improve your site authority
•Assess & optimize blog posts for top search rankings & maximum social media distribution
Blog Platform & Analytics
Tools to Get Found: Blog SEO
• Optimize blogs posts based on automatic reviews that suggest optimizations for your target keywords
Tools to Get Found: Social Media
HubFeed•Dashboard & Social Media Tools provide filterable views of the buzz on relevant topics from the leading social media outlets
•Blogosphere•LinkedIn •Twitter•Facebook•Delicious, Digg, Reddit, Sphinn •Yahoo Answers & Yahoo Buzz
•Tap into alerts about your brand, industry or competition as they happen so you can:
•Listen•Contribute•Gain insights
Tools to Convert: Keep Leads Engaged
•Don’t let warm leads go cold•Create automated outreach emails to keep working leads that aren’t quite ready to buy
•Educate prospects in advance of sales calls
•Reduce manual nurturing efforts
•Customize lead nurturing campaigns to dovetail with prospects unique interests
Lead Nurturing
When we hunt our customers just When we hunt our customers just like wild animals they will run from like wild animals they will run from
ususButBut
When we fish for them they will When we fish for them they will come to us willingly.come to us willingly.
Hunting vs. FishingHunting vs. Fishing
Thank You!Thank You!
"Many persons have a wrong idea of what constitutes true happiness. It is not attained through self-gratification but through fidelity to a worthy purpose." --Helen Keller
It is true that no one can make you happy except yourself. So, how do we do this? First, we make a choice to be happy. Then, we express ourselves in a way that helps others. When we see the difference that we can make in the world, when we see that there is something that we can do to make this world a better place, we feel worthwhile - and we can't help but feel happy about our contribution.