EnergyZoneFuel Cell Power Generator
Stacey Vasquez / Rebecca Li/ Doris Yeh / Feifei Ling
What’s EnergyZone?
EnergyZone
What’s EnergyZone?
Target CustomersFrom MRI Research
● Middle Age: 35-54● Now Married, / Children(6-17yrs)● Education: Graduate College +● Occupation:Profession, Management,
business, sales and office occupation● HHI: 75,000 +● Home:Owned● Years at present address: 5+● Race: White, Asian, American Indian● County Size: B or C● Census Region: North East, Midwest,
West● Interests: Lifestyle, Finance,
Healthcare, Cooking, Home decoration, Business, News
Target Audience
● Economic efficient driven(long time breakeven)
● Environmentalists
● Home Builders ( do we really need them?)
Positioning &
Objectives
Mr. FC !
Brand Image & Campaigns
Campaign
Search Engine Marketing
WHY?You have to!
This is HOW!
CampaignSearch Engine Marketing
KEYWORDS
CampaignSearch Engine Marketing
Cam
paignSocial M
edia Marketing
WHY?BENEFIT?
Channel Name: EnergyZone● Introduce, aware and educate -- function, usage, how efficient -- Like,
Share, Subscribe, watching time, leaving email after watching● Engage and share -- Energy Saving Tips and Testimonials -- CTR,
Share, comments, leaving email after watching, postcode to find out the closest store
Advertisement“A breakthrough electricity generator helps you cut down your monthly electricity bills. ”“A breakthrough fuel cell generator can only generate clean and efficient energy. With it, you can change the world!” -- (Click here to learn more.)
● Click to learn more (CTR)/ find out the closest store/ leave the email address.
Advantage:
Facebook Page:● Introduce, aware and educate● Share Videos of YouTube● Special Campaign: ”Earth Hour”● Energy Saving Tips
Advertisement:● Paid Ads● Promotion facebook page● promotion of facebook post
Advantages:
Twitter account:● Introduce, aware and educate● Share Videos of YouTube● Special Campaign: ”Earth Hour”● Energy Saving Tips, hash tags
Advertisement:● Paid Ads● Promotion facebook page● promotion of facebook post
Advantages:
CampaignE-Mail Marketing
CampaignE-Mail Marketing
Why Email
● Boost brand awareness via email newsletters
● Combine emails with social media & customized landing pages
● Measure & test● Relationship building
CampaignE-Mail Marketing
Measurement● Click-through data● Special promotion● Unique phone number
CampaignE-Mail Marketing
Scheduling Emails● Welcome ● Follow-up ● Newsletter ● Promotion
Stra
tegy
Beh
avio
ral T
arge
ting
ACTIVE
RELEVANT
ENGAGING
EFFICIENT
My IP Address Is: 98.96.50.134
StrategyBehavioral Targeting
CampaignBehavioral Targeting
Don’t be Scared Anymore! Calculate Now
Mr. FC is Here to Save You
Rich Media!Different
Landing Pages
EnergyZone Fuel Cell
Budget Structure
SEO: 1.2millionSM Marketing: 1.2 million +Email Marketing: 0.8 millionBehavioral Targeting: 1.8 million
Strategic Timeline
03/2014 04/2014
Mar 1
Social Media
Mar 15
Mar 29
Earth Hour
Mar 31
EnergyZone FC Launch!
Save Energy & Have a Bright Future!
Thank You!