OUTLINEI. INTRODUCTION
1.What is EBAY?
2.What is SWOT ?
II. BODY
EBAY SWOT ANALYSIS
III. CONCLUSION
INTRODUCTION
INTRODUCTION
1. Online auction
2. Shopping website
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INTRODUCTION
STRENGTH
1.Largest online auction forum
1/3
STRENGTHS2. Recognizable brand name
STRENGTH
3. Over
27,000 different categories
WEAKNESSES Technological malfunctions
Illegal activities on site
FRAUD
OPPORTUNITIES
1.Rapid growth in Internet use
INTERNET USAGE STATISTICSThe Internet Big Picture
World Internet Users and Population Statistics
OPPORTUNITIES2. Acquisition of PAYPAL and SKYPE
OPPORTUNITIES3. Time-honoured brand name
THREATS1. Thieves
THREATS2. Increase in online trading sites
THREATS3. Rapid growth of Amazon.com
ALTERNATIVES1. Block fake auctions 2. Use digital signature