E-Commerce & E-Business
Academic Year: 2013 - 14
Instructors: Dr. Sabyasachi Patra & Mr. Indranil Ghosh
SESSION PLAN:
# Topics # Session
1 Introduction to E-commerce: What is Ecommerce, Brief History, Drivers of
Ecommerce, Features of Ecommerce Technology – Web 2.0, Types of
Ecommerce, Merits, demerits and constraints of ecommerce
2
2 E-Commerce Business Models and Concepts: Components of e-business
models, Key elements of a business model, Features of major e-business models
– B2C, B2B, B2G, C2C, C2B etc
3
3 Technology Infrastructure for E-Commerce: The internet and the world wide
web, Basic concepts of FTP, IRC, MIME, TCP, ISP, HTTP, HTML, XHTML,
CSS, XML, JavaScript, Python etc
2
4 Building an E-Commerce Website
2
5 Online Security and Payment System: Internet security, E-business risk
management, Internet banking, E-payment systems, Digital signature, E-
banking, Online stock trading
3
6 E-marketing: Web presence goals, browsing behavior model, Online
marketing, E-advertising, E-branding, Marketing strategies
3
7 Online Retailing and Services: Virtual merchants, Online financial services,
Online travel services, Online career services
3
8 Online Line Content and Media: Content audience and marketing, Revenue
models, Digital rights management (DRM), Online publishing industry, Online
entertainment industry.
3
9 Social Network, Auctions and Portals: Social networks and online
communities, Online auctions, E-commerce portals.
3
10 E-Customer Relationship Management, E-Supply Chain Management, E-
Strategy
3
11 Mobile Commerce: Technologies Wireless application protocol (WAP),
General packet radio service (GPRS), Wireless technologies, Wireless
communications, Security issues.
3
12 Legal and Ethical Issues: Privacy and information rights, Intellectual property
rights, Public safety and welfare
3
33
READINGS:
Laudon, K. C., & Traver, C. G. (2012). E-Commerce: Business, technology, society (8th ed.). Upper
Saddle River, NJ: Pearson/Prentice Hall. (Textbook)
Turban, E., King, D., Lee, J., Liang, T., & Turban, D. (2012). Electronic commerce: A managerial and
social networks perspective 2012. Upper Saddle River, NJ: Pearson/Prentice Hall.
Kalakota, R. & Whinston A.B. (1997). Electronic Commerce: A Manager’s Guide. Addison Wesley
Kalakota, R. & Whinston,A.B.( 1996).Frontiers of Electronic Commerce. Addison-Wesley.
EVALUATION:
Mid Term Examination 30%
End Term Examination 40%
Group Projects/Assignments 30%