E-Commerce & E-Business

Academic Year: 2013 - 14

Instructors: Dr. Sabyasachi Patra & Mr. Indranil Ghosh

SESSION PLAN:

# Topics # Session

1 Introduction to E-commerce: What is Ecommerce, Brief History, Drivers of

Ecommerce, Features of Ecommerce Technology – Web 2.0, Types of

Ecommerce, Merits, demerits and constraints of ecommerce

2

2 E-Commerce Business Models and Concepts: Components of e-business

models, Key elements of a business model, Features of major e-business models

– B2C, B2B, B2G, C2C, C2B etc

3

3 Technology Infrastructure for E-Commerce: The internet and the world wide

web, Basic concepts of FTP, IRC, MIME, TCP, ISP, HTTP, HTML, XHTML,

CSS, XML, JavaScript, Python etc

2

4 Building an E-Commerce Website

2

5 Online Security and Payment System: Internet security, E-business risk

management, Internet banking, E-payment systems, Digital signature, E-

banking, Online stock trading

3

6 E-marketing: Web presence goals, browsing behavior model, Online

marketing, E-advertising, E-branding, Marketing strategies

3

7 Online Retailing and Services: Virtual merchants, Online financial services,

Online travel services, Online career services

3

8 Online Line Content and Media: Content audience and marketing, Revenue

models, Digital rights management (DRM), Online publishing industry, Online

entertainment industry.

3

9 Social Network, Auctions and Portals: Social networks and online

communities, Online auctions, E-commerce portals.

3

10 E-Customer Relationship Management, E-Supply Chain Management, E-

Strategy

3

11 Mobile Commerce: Technologies Wireless application protocol (WAP),

General packet radio service (GPRS), Wireless technologies, Wireless

communications, Security issues.

3

12 Legal and Ethical Issues: Privacy and information rights, Intellectual property

rights, Public safety and welfare

3

33

READINGS:

Laudon, K. C., & Traver, C. G. (2012). E-Commerce: Business, technology, society (8th ed.). Upper

Saddle River, NJ: Pearson/Prentice Hall. (Textbook)

Turban, E., King, D., Lee, J., Liang, T., & Turban, D. (2012). Electronic commerce: A managerial and

social networks perspective 2012. Upper Saddle River, NJ: Pearson/Prentice Hall.

Kalakota, R. & Whinston A.B. (1997). Electronic Commerce: A Manager’s Guide. Addison Wesley

Kalakota, R. & Whinston,A.B.( 1996).Frontiers of Electronic Commerce. Addison-Wesley.

EVALUATION:

Mid Term Examination 30%

End Term Examination 40%

Group Projects/Assignments 30%