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ORT Braude College
2009 Faculty of Industrial Engineering
Introduction To Marketing
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Basic Market-Preference Patterns
(a) Homogeneous(a) Homogeneous
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Bases for Segmenting Consumer Markets
Occasions, Benefits,
Uses, or Attitudes
Behavioral
Geographic
Region, City or MetroSize, Density, Climate Demographic
Age, Gender, Family sizeand Fife cycle, Race,Occupation, or Income ...
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Segment-by-Segment Invasion Plan
Customer GroupsCustomer GroupsTruckersTruckersRailroadsRailroadsAirlinesAirlines
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