AGILE, LEAN, SCRAPPY & BROKE THE COMMON TRAITS OF A RESILIENT STARTUP

LOOKING FOR A CHANGE

MAKE YOUR OWN LUCK

•  10 WEEKS LATER

•  REGISTRATION & BADGING

•  OPENED AN OFFICE

•  BOUGHT EQUIPMENT

•  COULDN’T PAY OURSELVES

60% NOT 80%

•  BECOMING AGILE

•  ADDING FEATURES

•  CLIENTS DEFINED PRODUCT

FIXING A BROKEN INDUSTRY

•  BELINKER + VIRTUAL TOTE

•  TONS OF WASTE @ EVENTS

•  RENT 4-5 TIME = PROFIT

WRONG MARKET SIZE = OOPS!

•  WHEN YOU ARE A HAMMER

•  THOUSANDS OF BELINKERS

•  ANGEL MONEY

•  CASH FLOW POSITIVE IN 1 YEAR?

•  REAL MARKET SIZE 1,500 PEOPLE

SMART PHONE MARKET WAS GROWING

•  DATA COLLECTION BUSINESS

•  WORKED AND LEARNED

•  LIMITED BY HARDWARE

YOURS OR OURS

•  EARLY 2010 MOBILE BELINKER

•  THE CRITICAL PIVOT

•  2011 SHUT DOWN THE OFFICE

MINIMUM VIABLE PRODUCT PRODUCT

•  PAYING FOR WHAT WE NEED

•  3 IS A MAGIC NUMBER

•  READY TO RAISE MONEY ON AN MVP

•  COME BACK WHEN YOU HAVE SOMETHING

ST LOUIS SUPPORT SYSTEM

•  CAPITAL INNOVATORS CLASS 2

•  RE-START?

•  JUMPED IN WITH BOTH FEET

•  DIFFERENT THAN 2006

•  THINGS STARTED TO HAPPEN!

SELLING EQUITY & NOT THE PRODUCT

•  $2M/200 PITCHES = $10,000

•  MONEY OR ADVICE?

EVERYONE SAYS…

•  RAISE 2X – TAKES TWICE AS LONG

•  MEASURE TWICE / CUT ONCE

•  REMAIN CALM TV Handyman Bob Villa

YODA SAID THIS WOULD HAPPEN!

•  SMELL THE FEAR

•  NOT READY TO BE A JEDI

•  WILL YOU LISTEN?

ADULT SUPERVISION

Alyn Bud Jay David Joe Judy Mark

•  WISDOM

•  TOUGH QUESTIONS

•  NO KOOL-AID

•  REAL WORLD DUE DILIGENCE

LISTEN

•  ADD YOUR PASSION

•  HAND OVER SOME CONTROL

AN APP THAT BUILDS APPS: BIT.LY/APPIN3MIN

THANK YOU FOR LISTENING

•  DAVID SCHENBERG

•  BUSYEVENT.COM

•  LINKEDIN.COM/IN/DAVIDJSCHENBERG