DIGITAL
RATECARD
Metrotime.be Zita.be
MASS TRANSIT MEDIA
Q4 - 2018
Metrotime.be Zita.be
1. Digital Touchpoints
2. Connect with your target audience
3. Match your campaign objectives
4. Reach overview
5. Advertising solutions
1. Display advertising
2. Video advertising
3. E-mailing
4. Native advertising
5. Interactivity
6. Calendar
7. Commercial policy
Digital Ratecard | Q4 - 2018
TA B L E O F C O N T E N T S
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Metrotime.be Zita.be
D I G I TA L T O U C H P O I N T S Metrotime.be Zita.be
Website
Mobile Responsive
App -
Newsletter
Social Media
Opt-In Dedicated Mailing -
Digital Ratecard | Q4 - 2018
P U T Y O U R B R A N D O N C E N T E R S TA G E
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Metrotime.be Zita.be
Unique Visitors: 1.170.000/month
Page Views: 3.500.000/month
Unique Visitors: 698.000/month
Page Views: 3.100.000/month
For urban actives on the move
Stay informed, anytime & anywhere
Good to know news & entertainment
+65% of our visitors are <45 years old
50% Men - 50% Women
Nationwide reach (NL + FR)
For digital adopters
Guilty pleasure
Fun facts, lifestyle news & trending topics
+65% of our visitors are +45 years old
60% Men - 40% Women
Reaching Flanders
Digital Ratecard | Q4 - 2018
C O N N E C T W I T H Y O U R TA R G E T A U D I E N C E
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Metrotime.be Zita.be
A D V E R T I S I N G S O L U T I O N S
Digital Ratecard | Q4 - 2018
M AT C H Y O U R C A M PA I G N O B J E C T I V E S
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Video
Advertising
Display
Advertising
E-mailing Native
Advertising
Interactivity
Metrotime.be Zita.be
Reach/month Reach/week Views/month Views/week
ROS Display Ads 698.000 174.000 3.100.000 775.000
ROS Inbound Video Ads 698.000 174.000 3.100.000 775.000
ROS In-Article Video Ads 280.000 70.000 1.250.000 313.000
Reach/month Reach/week Views/month Views/week
ROS Display Ads 1.170.000 292.000 3.500.000 875.000
ROS Inbound Video Ads 1.170.000 292.000 3.500.000 875.000
ROS In-Article Video Ads 468.000 117.000 1.400.000 350.000
Reach/month Reach/week Views/month Views/week
ROS Display Ads 666.000 167.000 2.076.000 519.000
ROS Inbound Video Ads 666.000 167.000 2.076.000 519.000
ROS In-Article Video Ads 266.000 67.000 830.000 207.000
Reach/month Reach/week Views/month Views/week
ROS Display Ads 503.000 126.000 1.426.000 356.000
ROS Inbound Video Ads 503.000 126.000 1.426.000 356.000
ROS In-Article Video Ads 201.000 50.000 570.000 142.000
Source: Google Analytics Sept.'18
Digital Ratecard | Q4 - 2018
R E A C H O V E R V I E W
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Metrotime.be Zita.be
Premium Display Format CPM-rate
Leaderboard (LB) €20
Large Leaderboard (LLB) €20
Medium Rectangle (MR) €20
P r e m i u m D i s p l a y F o r m a t
Display Advertising
*All rates are in € and TAV excl.
Digital Ratecard | Q4 - 2018
A D V E R T I S I N G S O L U T I O N S
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Desktop
840x150
Tablet (horizontal)
840x150Tablet (vertical)
840x150
Smartphone
640x150
Desktop
300x250
Tablet (horizontal)
300x250
Tablet (vertical)
300x250
Smartphone
600x500
Your ads are automatically placed on our mobile sites
as well. Therefore, we kindly recommand you to
provide at least one mobile format in your digital
campaign to ensure a maximum quality.
%Mobile %Desktop
65% 35%
35% 65%
LARGE LEADERBOARD
MEDIUM RECTANGLE
Metrotime.be Zita.be
Impact Display Format CPM-rate
Billboard (BB) €25
Halfpage (HP) €25
TakeOver (TO) €45
I m p a c t D i s p l a y F o r m a t
Display Advertising
Digital Ratecard | Q4 - 2018
A D V E R T I S I N G S O L U T I O N S
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Desktop
970x250
Tablet (horizontal)
970x250
Tablet (vertical)
970x250
Smartphone
640x150
Desktop
300x600Tablet (horizontal)
300x600
Tablet (vertical)
300x600
Smartphone
600x500
*All rates are in € and TAV excl.
Your ads are automatically placed on our mobile sites
as well. Therefore, we kindly recommand you to
provide at least one mobile format in your digital
campaign to ensure a maximum quality.
%Mobile %Desktop
65% 35%
35% 65%
BILLBOARD
HALFPAGE
Metrotime.be Zita.be
Outstream Formats CPM-rate
Inbound video ad in MR or LLB €20
Inbound video ad in BB or HP €25
In-article video ad €40
Video Advertising
S u p p l e m e n t
If video streaming / hosting is served by MTM,
an additional €1,5 CPM technical cost will be charged per viewed impression.
O u t s t r e a m F o r m a t s
Inbound Video Ad
• Video ad is placed within a display unit
• Outstream video ad
• No interruption of reading experience
• Sound only on mouse over
In-article Video Ad
• Video ad is placed within the heart of the content
• Outstream video ad
• Viewable by design
• Longer video ad possible (+15 sec)
Digital Ratecard | Q4 - 2018
A D V E R T I S I N G S O L U T I O N S
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*All rates are in € and TAV excl.
Metrotime.be Zita.be
Format Medium Rectangle
Frequency Daily
E-mailing
Brand Open&Read* CPD-rate
100.000 contacts €2.000
12.500 contacts €500
*Estimation & no guarantee
Digital Ratecard | Q4 - 2018
A D V E R T I S I N G S O L U T I O N S
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N e w s l e t t e r A d v e r t i s i n g
*All rates are in € and TAV excl.
Metrotime.be Zita.be
D e d i c a t e d m a i l i n g
CPM €270
+ €50 if targeted on location*
E-mailing
Digital Ratecard | Q4 - 2018
A D V E R T I S I N G S O L U T I O N S
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D e d i c a t e d M a i l i n g
• Message advertiser is sent as partnermaill
• Direct click out to website/webshop advertiser
• Database of +100.000 opt-in members Zita.be
Targeting Location # Opt-ins Rate
Oost-Vlaanderen 22.500 €7.200
West-Vlaanderen 17.500 €5.600
Antwerpen 25.500 €8.160
Limburg 13.000 €4.192
Vlaams-Brabant 12.500 €4.000
*Ask your contact person for other targeting options.
S u p p l e m e n t
! Campaign management + layout: €750
!! Realisation cost: + €750.
*All rates are in € and TAV excl.
No Targeting # Opt-ins Rate
Total database 102.850 €27.756
Metrotime.be Zita.be
Native Advertising
N A T I V E A R T I C L E OR
Placement Format Reach Period RatePackage
Price
Content
Creation
Run of Site 1 Native Article 1.500 High Qual. Reads*2 weeks €6.000 €3.000
€750
€500 Run of Site Native Article Box 150.000 impressions
N A T I V E C O N T E N T P A C K OR
Placement Format Reach Period RatePackage
Price
Content
Creation
Run of Site 3 Native Articles 4.000 High Qual. Reads*4 weeks €16.000 €7.000
€1.500
€1.000Run of Site Native Article Box 400.000 impressions
N A T I V E D O S S I E R OR
Placement Format Reach Period RatePackage
Price
Content
Creation
Run of Site 5 Native Articles 6.000 High Qual. Reads*
6 weeks €25.500 €9.000€2.500
€2.000 Run of Site Native Article Box 600.000 impressions
Native Dossier
SectionDisplay TakeOver 6.000 impressions
*The number of High Quality Reads mentioned above are a guarantee for the content article. If target is not reached, the article will be pushed longer.
Our Content Room creates natural, native content
with unique readers engagement. The content is
produced based on our calendar or on demand of the
advertiser. We offer a guaranteed number of
readers and aim for high quality reads (High Qual.
Reads) with minimum reading time of 15 seconds.
On top we add standard interaction for more reader
engagement (click through).
C o n c e p t
Digital Ratecard | Q4 - 2018
A D V E R T I S I N G S O L U T I O N S
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*All rates are in € and TAV excl.
Metrotime.be Zita.be
Native Advertising
C R E A T I O N A D D - O N S
Type Format Rate
Content Creation Extra Native Article €750 €500
Content Creation Long Read €2.500 €2.000
Content Creation Video On demand On demand
Digital Ratecard | Q4 - 2018
A D V E R T I S I N G S O L U T I O N S
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*All rates are in € and TAV excl.
Interactivity
Add reader engagement to your campaigns with these new
extras:
• Swipers
• Polls
• Photo-contests
• Surveys
• Checklists
• Mini-Games, …
Ask your contact person for more possibilities and prices!
Metrotime.be Zita.be
OCTOBER NOVEMBER DECEMBER
Digital Ratecard | Q4 - 2018
C A L E N D A R
FINANCE
SPECIAL
4/10
ANIMAL DAY
& FAIRTRADE
22/11
6/12
23/11
7/1210/10
18/10 14/12
31/10
WINE
SPECIAL
HALLOWEEN
BLACK
FRIDAY
THANKSGIVING
SUSTAINABILITY
TRAVEL
SAINT-NICOLAS/
SINTERKLAAS
GIFT
SPECIAL
CHRISTMAS
SPECIAL
*Calendar is subject to change
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CONTACT US FOR MORE
POSSIBILITIES
17/12
HIRED IN 2018
WOMEN AT
THE TOP
WOKING IN
GHENT
08/10
SPORT
@WORK
MANAGEMENT
TRAINEES
HEALTH @WORK
03/12
22/10
12/11
05/11
Metrotime.be Zita.be
Schools/Universities -25%
Non Profit -30%
Culture -30%
Humanitarian -50%
Charity -50%
Top Topical predictable events -25%
Top Topical unpredictable events -50%
Expandable formats +30%
Capping +25%
Targeting Device +15%
Brand Quotation Subject to approval
+15% for quoting a second brand**
+25% for multiple brand quoting**
* Not applicable on packages; only applicable on CPM-offers
* Not combinable with other discounts/promotions
Structural discounts*
Promotions*
Supplements
** Not applicable on retail sector and product range
of same brand within the same sector
Video streaming / hosting If video streaming / hosting is served by MTM,
an additional €1,5 CPM technical cost will be charged per
viewed impression.
Digital Ratecard | Q4 - 2018
C O M M E R C I A L P O L I C Y
15
*All rates are in € and TAV excl.