Download pdf - Digital Advertising Trends

30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 2

www.bringtheloveback.com


http://www.bringtheloveback.com/

http://www.bringtheloveback.com/

..\..\Library\Videos\MDAS\Bring the Love back.wmv

Source: www.internetworldstats.com , May 2008


http://www.internetworldstats.com/

Source: www.internetworldstats.com, May 2008






Source: Synovate Asia Bus Jun/Jul 2007, 15-64 years


Source: Synovate Asia Bus Jun/Jul 2007, 15-64 years


Source: GroupM Forecasts, Dec 2006; KR & NZ: Universal McCann Estimates Apr 2008

30 May 2008 10© Microsoft Corporation 2008 | CMG | Global Marketing Group

Source: Source: PricewaterhouseCoopers (PwC) and Wilkofsky Gruen Associates, "Global Entertainment and

Media Outlook: 2007-2011," June 20, 2007


Sources:

-Market Sizes: Microsoft & Universal McCann

- Online Market Sizes: Oppenheimer & Co. Inc., June 2007

(sources include Universal McCann, Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers )


“P&G Canada, has vowed to boost online spending from 3% of its

media budget to as much as 20% for the company's fiscal year

that starts July 1.”

Source: Advertising Age May 19, 2008


The country’s third-largest advertiser (General Motors) is getting ready to

shift fully half of its $3 billion budget into digital and one-to-one marketing

within the next 3 years.”

Source: Advertising Age March 17, 2008


http://images.google.com.sg/imgres?imgurl=http://jalopnik.com/cars/assets/resources/2007/09/gm_general_motors_logo.jpg&imgrefurl=http://jalopnik.com/cars/industry-news/gm-chosen-by-uaw-as-strike-target-299799.php&h=285&w=285&sz=21&hl=en&start=1&sig2=aT8pgKxIsXGNJBGV6S6v4w&um=1&tbnid=YmJu9Pz94SAQSM:&tbnh=115&tbnw=115&ei=FKwzSN3oK4zK6gO4t6j2Bg&prev=/images?q=general+motors&um=1&hl=en&sa=N

Of the $500 million Microsoft allocated to the introduction of its

Vista operating system, 30% went online.

Source: Times UK Online, October 21, 2005


18%

82%

Only 18% are Leaders

22 May 2008 Slide 16© Microsoft Corporation 2008 | CMG | Global Marketing Group



..\..\Library\Videos\MSN - Future Shape of Advertising - 2-02.wmv


30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 20

“The traditional AIDA funnel has become a sea of complexity”

Source: Forrester Research








Source: http://www.caida.org/tools/visualization/walrus/gallery1/

http://www.caida.org/tools/visualization/walrus/gallery1/

Source: The Fournaise Marketing Group’s 2007 Global Marketing Effectiveness Report


http://www.campaignforrealbeauty.com

http://www.youtube.com/results?search_query=dove


http://www.campaignforrealbeauty.com/

http://www.youtube.com/results?search_query=dove

http://www.campaignforrealbeauty.com/dsef07/


..\Documents\MS\Library\Videos\Unilver - Dove\1. Dove - Campaign for real Beauty.flv


..\Documents\MS\Library\Videos\Unilver - Dove\2. Dove - Campaign against real Life.flv


..\Documents\MS\Library\Videos\Unilver - Dove\3. Dove - Onslaught.flv


..\Documents\MS\Library\Videos\Unilver - Dove\4. Dove Axe - A Message from Unilever.flv


..\Documents\MS\Library\Videos\Unilver - Dove\5. Dove - Greenpeace - A Film about PalmOil.flv

Source: http://bbdolab.typepad.com/the_lab/2006/10/generation_c.html


http://bbdolab.typepad.com/the_lab/2006/10/generation_c.html

Source: Synovate AsiaBUS Survey Dec 2007 – Thailand

© Microsoft Corporation 2008 | CMG | Global Marketing Group 36






Source: Silverlight Showreel

..\..\Library\Videos\MS\Silverlight - Showreel.wmv




Source: Forrester Research - September 2007 “Winning With Superior Customer Experiences”


Source:

David Armano

Logic + Emotion Blog

http://darmano.typepad.com/



Source:

David Armano

Logic + Emotion Blog





Source: Mohan Sawhney, Kellogg School of Management



Source: AvenueA Razorfish :: Showreel

e.g. http://www.audi.com/a4globaldrives

..\..\Library\Videos\MS\AvenueA RazorFish_Reel_Long_Rich Web Experiences_10mbps.wmv

http://www.audi.com/a4globaldrives




Source: Atlas Engagement Mapping Paper, 2008

Engagement Mapping is a flexible attribution model that enable advertisers to include many factors

In their Engagement ROI calculations

Source: Atlas DMT




Source: Europe: Screen Digest 2005, Japan: Wikipedia May 2006, US: US Federal Comms Commission, 2004







Source: Sandvine



..\..\Library\Videos\Charity\The Miniture Earth.avi






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