Team CameroonKimberly Bak, Kristen Fregoso, Monika Kosmaczewski,
Matthew McCleary, Daniel Orocio, Brian Tucker
Pre-order lunch! Eat between classes
Summary of FindingsBreakfast:
Most Common
Foods Consumed
Where Acquired
Where Consumed
Why Acquired
Prevailing Attitudes
1None
(Most people skip breakfast)
1 Home 1 Home 1Convenience
or Choice1
Too Busy/ Not Hungry/ Choice
2 Cereal 2 Restaurants 2 School 2 Free 2Filling/Made
full
3 Fruit 3 Fast Food 3 Restaurants 3 Hungry 3 Liked/Favorite
4 Toast/Pastries 4 Dorm 4 Fast Food 4 In a hurry 4 Delicious
5 Eggs 5 Work 5 Work 5 Healthy 5 Wanted More
Most Common
Foods Consumed
Where Acquired
Where Consumed
Why Acquired
Prevailing Attitudes
1 Sandwiches 1 Home 1 Home 1 Convenience 1 Good/Satisfying
2 Asian Cuisine 2 Fast Food 2 Fast Food 2 Fast 2 Healthy
3 Burgers 3 Restaurants 3 Restaurants 3 Favorite 3 Okay/Alright
4 Chicken 4 School 4 School 4 Health 4 Filling
5 Mexican 5 Market 5 Work 5 Cheap 5Not What I expected
Summary of Findings
Lunch:
Most Common
Foods Consumed
Where Acquired
Where Consumed
Why Acquired
1 Burgers 1 Home 1 Home 1 Social
2 Sandwiches 2 Fast Food 2 Fast Food 2 Convenience
3 Pizza 3 Restaurants 3 Restaurants 3
It was there/All that was available
4 Pasta 4 School 4 School 4 In a Hurry
5 Salad 5 Market/Grocery 5 Work 5 Hungry
Summary of FindingsDinner:
Prevailing Attitudes
1 Tastes Good
2 Delicious
3 Healthy
4 Satisfying
5 Didn't Like It
Most Common Foods
Consumed Where
Acquired Where
Consumed Why
Acquired Prevailing Attitudes
1 Fruit 1 Home 1 Home 1 Convenience 1 Tastes Good
2 Cookies/Brownies 2 Fast Food 2 School 2 Healthy 2 Delicious
3Ice Cream/Frozen
Yogurt3 Friends 3 Work 3 Hungry 3 Healthy
4 Chips 4 Work 4 Fast Food 4 Filling 4 Satisfying
5 Protein/Granola
Bars 5 School 5 Friends 5 Craving 5 Didn't Like It
Summary of FindingsSnacks:
Patterns and Trends
• The majority of people chose foods that they liked or were their favorite and only ate things they didn't like when there was no other option.
• The most common place food was acquired was at home in all categories. Students tend to eat at home because its cheaper and its more convenient.
• Most people skipped meals based on conflicting class schedules. People with classes during a usual meal time skipped that meal.
• Burgers and sandwiches were the most popular meal choices for lunch and dinner. They are the food which is the most easily convenient, cheap and tastes good.
• Most people picked foods based on convenience, price, and how much time they had to have a meal.
Broad Conclusions About Attitudes and Preferences
• Most students made their meal choices based on how fast, cheap, and convenient it was to acquire it.
• When a meal was expensive, and the student only somewhat liked it, there was more regret/anger.
• Healthy eating habits were very important to a majority of the students. Students usually felt better about their meal if it was a healthy choice or regretted a meal if it was fattening or over indulgent.
Our New Food Service Recommendation
A. Type: Food Truck Service
• Two cross-campus locations
B. Operating Hours: 11am-7:30pm
C. Predominant Food Available:
• Lunch
• Dinner
• Small Snacks
Assortment of Meals Offered
Lunch & Dinner
• Sandwiches
• Burgers
• Salads
Snacks
• Fruit
• Cookies
• Chips
• Pastries
Mastering the Art of Convenience
Quick Service
• Order window
• Pick-up window
Mobile Ordering App
• Easy to use
• Choose from many options
• Customize your order
• Pay through the app
Pre-order lunch! Eat between classes
Pick up
• Show ID at pick up window
THANK YOU
Questions or Comments?