Team CameroonKimberly Bak, Kristen Fregoso, Monika Kosmaczewski,

Matthew McCleary, Daniel Orocio, Brian Tucker

Pre-order lunch! Eat between classes

Summary of FindingsBreakfast:

   

Most Common

Foods Consumed    

Where Acquired    

Where Consumed    

Why Acquired    

Prevailing Attitudes

1None

(Most people skip breakfast)

1 Home 1 Home 1Convenience

or Choice1

Too Busy/ Not Hungry/ Choice

2 Cereal 2 Restaurants 2 School 2 Free 2Filling/Made

full

3 Fruit 3 Fast Food 3 Restaurants 3 Hungry 3 Liked/Favorite

4 Toast/Pastries 4 Dorm 4 Fast Food 4 In a hurry 4 Delicious

5   Eggs   5 Work   5 Work   5 Healthy   5 Wanted More

   

Most Common

Foods Consumed    

Where Acquired    

Where Consumed    

Why Acquired    

Prevailing Attitudes

1 Sandwiches 1 Home 1 Home 1 Convenience 1 Good/Satisfying

2 Asian Cuisine 2 Fast Food 2 Fast Food 2 Fast 2 Healthy

3 Burgers 3 Restaurants 3 Restaurants 3 Favorite 3 Okay/Alright

4 Chicken 4 School 4 School 4 Health 4 Filling

5   Mexican   5 Market   5 Work   5 Cheap   5Not What I expected

Summary of Findings

Lunch:

   

Most Common

Foods Consumed    

Where Acquired    

Where Consumed    

Why Acquired

1 Burgers 1 Home 1 Home 1 Social

2 Sandwiches 2 Fast Food 2 Fast Food 2 Convenience

3 Pizza 3 Restaurants 3 Restaurants 3

It was there/All that was available

4 Pasta 4 School 4 School 4 In a Hurry

5   Salad   5 Market/Grocery   5 Work   5 Hungry

Summary of FindingsDinner:

 

Prevailing Attitudes

1 Tastes Good

2 Delicious

3 Healthy

4 Satisfying

5 Didn't Like It

   

Most Common Foods

Consumed    Where

Acquired    Where

Consumed    Why

Acquired    Prevailing Attitudes

1 Fruit 1 Home 1 Home 1 Convenience 1 Tastes Good

2 Cookies/Brownies 2 Fast Food 2 School 2 Healthy 2 Delicious

3Ice Cream/Frozen

Yogurt3 Friends 3 Work 3 Hungry 3 Healthy

4 Chips 4 Work 4 Fast Food 4 Filling 4 Satisfying

5  Protein/Granola

Bars   5 School   5 Friends   5 Craving   5 Didn't Like It

Summary of FindingsSnacks:

Patterns and Trends

• The majority of people chose foods that they liked or were their favorite and only ate things they didn't like when there was no other option.

• The most common place food was acquired was at home in all categories. Students tend to eat at home because its cheaper and its more convenient.

• Most people skipped meals based on conflicting class schedules. People with classes during a usual meal time skipped that meal.

• Burgers and sandwiches were the most popular meal choices for lunch and dinner. They are the food which is the most easily convenient, cheap and tastes good.

• Most people picked foods based on convenience, price, and how much time they had to have a meal.

Broad Conclusions About Attitudes and Preferences

• Most students made their meal choices based on how fast, cheap, and convenient it was to acquire it.

• When a meal was expensive, and the student only somewhat liked it, there was more regret/anger.

• Healthy eating habits were very important to a majority of the students. Students usually felt better about their meal if it was a healthy choice or regretted a meal if it was fattening or over indulgent.

Our New Food Service Recommendation

A. Type: Food Truck Service

• Two cross-campus locations

B. Operating Hours: 11am-7:30pm

C. Predominant Food Available:

• Lunch

• Dinner

• Small Snacks

Assortment of Meals Offered

Lunch & Dinner

• Sandwiches

• Burgers

• Salads

Snacks

• Fruit

• Cookies

• Chips

• Pastries

Mastering the Art of Convenience

Quick Service

• Order window

• Pick-up window

Mobile Ordering App

• Easy to use

• Choose from many options

• Customize your order

• Pay through the app

Pre-order lunch! Eat between classes

Pick up

• Show ID at pick up window

THANK YOU

Questions or Comments?