Deep Impact – Discussing the Impact of Pigeon Update

November 12th 2014

What are the headline changes? Which rankings factors gained/lost most? Significance of location & proximity Which business types most affected Spam issues and how to tackle Why has result display changed? What does Pigeon tell us about Google Future-proof marketing

Topics/Questions

Use ‘Question’ box to pose Q&As Linda & Colan will answer & help Some questions will be put to panelists Use chat box to chat live #insidelocal

Q&A & Chat

Webinar RecordingAvailable Friday!!

Brightlocal.com/insidelocal

Localsearchforum.com/insidelocal-webinars

Slide Deck

Available Now!

Slideshare.net/brightlocal

Follow-up email with all details Link to webinar recording Link to slide deck

Follow-up Email

4 polls running during webinar Sample of 1,000 marketers/SEOs/SMBs Understand how YOU see these changes Results shared after the Q&A

Polls Running

Meet The Panelists

Andrew Shotlandlocalseoguide.com

Mike Blumenthalblumenthals.com

Joy Hawkinsimprezziomarketing.com

Hosts & Help

Myles Andersonbrightlocal.com

Colan Nielsenimprezziomarketing.com

Linda Buquetlocalsearchforum.com

1st Poll

Q. Do you think that Pigeon has delivered

good changes for businesses & searchers?

VOTE NOW

Impact of Pigeon

What are headline changes that Pigeon has bought about?

4 People saw this 2 People saw this 3 People saw this

3 People saw this 2 People saw this

Ranking Factor Change

Which ranking factors have gained & lost impact since Pigeon update?

2nd Poll

Q. Have you changed your local search

strategy since Pigeon update?

VOTE NOW

Winners & Losers…

Which businesses are the biggest winners & losers post Pigeon?

Before Pigeon After Pigeon

Winners & Losers…

Location Location

Location & proximity have become more significant.

What does the mean and how does this impact local businesses?

Location LocationBefore Pigeon After Pigeon

Location Location

Spammy Listings

A lot of spam has crept into local pack results since Pigeon…

A. Why has this happened?

B. Should businesses be changing their tactics to compete with spammy listings?

3rd Poll

Q. Overall, have you/your client’s gained

or lost traffic since Pigeon?

VOTE NOW

Display of ResultsDisplay of results has also changed…

A. Why did so many 7 packs become 3 packs?

A. What benefit does this give the searcher?

Google’s View

What does the pigeon update tell us about how Google looks at local search

& the direction they’re moving in?

4th PollQ. Overall, have you/your clients’ received higher converting traffic since Pigeon?

VOTE NOW

Future-proof

How can businesses future-proof themselves against major updates?

Q&A TimePut your questions to the experts!...

PLS HELP!!!

WHAT THE?!?!

Poll Results

Poll Results:Has Pigeon delivered good changes?

Poll Results:Has your Local Search strategy changed?

Poll Results:How has website traffic been affected?

Poll Results:Are you getting better converting leads?

Thanks to our Panelists!

Andrew Shotlandlocalseoguide.com

Mike Blumenthalblumenthals.com

Joy Hawkinsimprezziomarketing.com

Thanks to Linda & Colan!

Colan Nielsenimprezziomarketing.com

Linda Buquetlocalsearchforum.com

Upcoming WebinarsDATE TIME TITLE PANELISTS

Nov 18th 2pm EST / 11am PST Local Ranking Factors Discussed

David Mihm,Andrew Shotland, Matthew Hunt

Dec 3rd 2pm EST / 11am PST Advanced Optimization Tips for Google+ Local

Phil Rozek,Greg Gifford,Casey Meraz, Susan Hallam

Dec 10th 2pm EST / 11am PST Troubleshooting Local Ranking Issues

Mary Bowling,Gyi Tsakalakis, Dev Basu

See More: Brightlocal.com/insidelocal

Local Ranking Factors DiscussedNovember 19th @ 2pm EST

Matthew Huntpoweredbysearch.com

David Mihmmoz.com/local

Andrew Shotlandlocalseoguide.com

Register now - bit.ly/localrankingfactors

Thanks for watching!