Naranjo
Coopronaranjo R.L. was founded on March 10th, 1968, with a group of 98 small coffee growers that then had a production of about 10,000 bushels of coffee. (1,014,126 pounds)
Historical Review
Hierarchical structure of the Coopronaranjo R.L.
1997-1998
1998-1999
1999-2000
2000-2001
2001-2002
2002-2003
2003-2004
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
0.00
20,000.00
40,000.00
60,000.00
80,000.00
100,000.00
120,000.00
140,000.00
160,000.00
180,000.00
161,105.13
124,730.67
164,789.57
120,807.64102,403.60
98,764.20 97,750.79
81,301.30
87,063.75
75,397.68
96,116.65
84,378.30
66,854.68
94,227.70103,896.00
107,688.84
Anual Coffee Production(Fanegas - bushels)
2011 2012 2013
72,734.32 74,224.46
100,458.78
20,709.88 29,661.02
7,006.44
Productores Dif. ArabigalhF127UMZ4RgGWAz27YCal
Coffee received by type
2008 2009 2010 2011 2012 2013$0.00
$5,000,000.00
$10,000,000.00
$15,000,000.00
$20,000,000.00
$25,000,000.00
$10,777,529.76
$12,347,586.84
$10,529,604.88
$20,816,718.16
$22,447,905.95
$18,040,873.94
Coffee sales last 6 years(Dolars)
2008 2009 2010 2011 2012 2013
(¢300,000,000.00)
(¢250,000,000.00)
(¢200,000,000.00)
(¢150,000,000.00)
(¢100,000,000.00)
(¢50,000,000.00)
¢0.00
¢50,000,000.00
¢19,145,269.72
(¢105,759,739.40)
(¢142,822,043.63)
(¢179,761,434.32)
(¢269,988,698.87)
(¢160,179,797.11)
Total net Surplus or lossCoffee process
L5eh8XusV2UtuBDeb2jCjQ
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
-$600,000.00
-$500,000.00
-$400,000.00
-$300,000.00
-$200,000.00
-$100,000.00
$0.00
$100,000.00
-$53,675.28 -$35,427.74 -$60,283.60
-$59,062.69 -$87,586.42
$32,867.98
-$210,446.20
-$280,946.66
-$365,057.13
-$545,431.71
-$323,595.55
Economic losses last 11 yearsCoffee process
Consolidated budget surplus
2008 2009 2010 2011 2012 2013
-$600,000.00
-$400,000.00
-$200,000.00
$0.00
$200,000.00
$400,000.00
$600,000.00
$800,000.00
$32,867.98
-$210,446.20 -$280,946.66
-$365,057.13
-$545,431.71
-$323,595.55
$239,017.96 $269,849.39
$348,760.28
$476,440.66
$626,240.06
$757,960.43
$271,885.94
$59,403.18 $67,813.62 $111,383.52 $80,808.35
$434,364.88
Excedentes Consolidados
Activ. Cafetalera Activ. Comercial Excedente Consolidado
Historical DataBusiness areas
Agricultural and Construction supplies
2010 2011 2012 2013 $-
$1,000,000.00
$2,000,000.00
$3,000,000.00
$4,000,000.00
$5,000,000.00
$6,000,000.00
$7,000,000.00
$8,000,000.00
$4,858,157.78
$6,380,636.92
$7,428,484.35
$5,927,825.45
Department of Agricultural and Construction supplies
2010 2011 2012 2013 $-
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
$42,127.43
$88,788.32
$112,880.05
$59,021.74
ECONOMIC SURPLUS Department of Agricultural and Construction supplies
2010 2011 2012 2013 $-
$2,000,000.00
$4,000,000.00
$6,000,000.00
$8,000,000.00
$10,000,000.00
$12,000,000.00
$6,299,478.09
$7,883,155.44
$9,383,623.13 $9,972,467.42
Sales of Supermarkets last 4 years
2010 2011 2012 2013 $-
$50,000.00
$100,000.00
$150,000.00
$200,000.00
$250,000.00
$300,000.00
$350,000.00
$400,000.00
$189,715.60
$241,864.74
$308,395.61
$340,241.92
ECONOMIC SURPLUS SUPERMARKETS LAST 4 YEARS
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 $-
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
$3,000,000.00
$86,822.48
$109,813.72
$215,777.18
$427,716.51
$278,161.09
$400,709.23 $595,595.27
$805,523.51
$1,280,742.05
$2,055,857.77
$2,451,618.44
SALES OF MANUFACTURED COFFEE ROASTER
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 $-
$50,000.00
$100,000.00
$150,000.00
$200,000.00
$250,000.00
$300,000.00
$350,000.00
$400,000.00
$2,325.43
$3,787.97
$3,877.97 $8,490.00
$26,172.51 $35,563.60
$75,386.56
$111,568.34 $137,127.05
$225,080.35
$352,987.39
NET SURPLUS MANUFACTURED COFFEE ROASTER LAST 11 YEARS
2007 2008 2009 2010 2011 2012 2013 $-
$50,000.00
$100,000.00
$150,000.00
$200,000.00
$250,000.00
$300,000.00
$-
$39,703.57
$126,369.85
$221,971.45
$259,838.27
$224,502.33 $248,382.05
COFFEE TOUR NET SALES
2007 2008 2009 2010 2011 2012 2013
$-40,000.00
$-30,000.00
$-20,000.00
$-10,000.00
$-
$10,000.00
$20,000.00
$-3,758.18
$-34,561.56
$-28,698.10
$5,348.91 $8,660.54
$-20,115.95
$5,709.38
COFFEE TOUR NET SURPLUS LAST 7 YEARS
Cosecha 2006-2007
Cosecha 2007-2008
Cosecha 2008-2009
Cosecha 2009-2010
Cosecha 2010-2011
Cosecha 2011-2012
Cosecha 2012-2013
-
1,000.00
2,000.00
3,000.00
4,000.00
5,000.00
6,000.00
7,000.00
8,000.00
9,000.00
7,053.00 6,806.00
7,765.00
5,697.00 5,509.44 6,110.66
7,006.44
Espiritu Santo farm coffee production last 7 years
Octu
bre
Novie
mbre
Dici
embre
Enero
Febrero
Marz
o A
bril
May
o Ju
nio Ju
lio
Ago
sto
Setiembre
0
50,000
100,000
150,000
200,000
250,000
105,345
175,970 182,785 185,418
142,670 150,733
120,747
141,437
15,910 3,116
86,177
19,948
49,762
194,018
173,757
146,640
116,177 110,873100,124
107,918 111,213120,021
139,818
2,771
Comparative production KW
Producción 2011-2012 Producción 2012-2013
COFFEE NURSERYIn five years:1,000,000 Trees5,000 tree/hect. 200 Hectars
Recreaction Center
Traceability Wet Mill
Traceability dry mill
Naranjo coffee production mapp
We have all the integrated system: wet mill-dry mill-Warehouse and Shipping place
Traceability guaranteed from see to cupWe have a quality and environment control procedure under ISO 9001: 14001. With this system the quality and product traceability are insured.
Are there single lots register?
We start with the micro lot program from 2007 to 2013; this has been a successful program for the growers who are inside the program, but it is a small quantity of coffee, represent 1.39% of the total crop. (1500 qq or 69,000 kg green coffee)
Coffee plantation
• Numbers of Farms 2300
• Sizes farms average: 1.67/ha
• Average age of trees: 15-20 years,
Other stadistics
• Yield per hectar 23 quintales (Fanega or 46 kg)• Average height 1100 msnm (start at 950 msnm
to 1650 msnm)• Average Rainfall the last 5 years 2117 m.m.• Type of soil - Volcanic (Andisoles y Ultisoles)• Number of trees planted 5000 by ha and the
average age 15 to 20 years.• Varieties planted:
– Caturra 60%– Catuaí 30%– Hybrid, Catimores, Geisha y Villa Sarchi 10%– Quality hard been and Strictly Hard Been
2012-2013 2011-2012 2010-2011 2009-2010 2008-20090
5
10
15
20
25
The last five harvests
Yiel
d
Total yield during the last five harvets(Yield/ha 46/kg)
Roya affection at Coopronaranjo R.L.
• Plans to Control Coffee Rust in Naranjo County Farms– Agri-technical personnel will attend the National Coffee Rust Congress in
Turrialba, as well as other training sessions related to controlling coffee rust.
– Products for preventing and controlling coffee rust are delivered to coffee growers through the MAG-ICAFE National Plan.
– Field days for coffee producers are held in every community in Naranjo County.
– CooproNaranjo’s Agro-Supply Store gives special offers and discounts on coffee rust control products.
– Educational materials regarding coffee rust management are published and widely distributed.
– Field trials of coffee rust control products are carried out at CooproNaranjo’s plantation.
– Growers can buy coffee rust control products now and pay later with future-harvest credits.
– Technical assistance offered to growers at the Agro-Supply Store and through on-site field visits.
Quality assessment
• Where will coffee be evaluated? On farm/off-site?• The coffee is evaluated at our processing mill by our
Q-Grader certified tasters.• Are single lots to be evaluated?
• All coffee is evaluated as applicable:– Quality control during processing.– Quality control during storage in silos and warehouses.– Preparation of lots for coffee shipments.– We also have a Micro-Lot Program, which
consists of special coffee grown on small parcels that our Coop Members set aside on their farms. Said parcels are given very special attention and care, and the resulting harvest is then very carefully processed. This coffee can be either washed or left with its natural mucilage, depending on the preferences of the clientele that exists for these special production lots.
Quality assessment• If yes, is there a chance to purchase single lots?
• Yes, the opportunity exists to roast a gourmet coffee with very special characteristics. You will be able to see this process during your visit.
• In terms of grading: percentage of commodity/speciality coffee?• The quality yields are 75% premium grade, 15% second grade,
and 10% inferior grades.• A few outstanding farms obtaining higher prices for good quality?
• Naranjo has ideal conditions for coffee production. The soils, elevation, micro-climates, and Pacific Basin influence combine to make the coffee produced in this region sought after by the world’s finest roasters (Starbucks, Illy, Caribou Coffee, Peet´s Coffee, Micro-Roasters of Japan, etc.) for use in their special blends or alone as an exclusive specialty coffee. High prices are obtained only when small quantities of coffee are sold, such as with the micro-lots. As you know, coffee prices generally are dependent on the New York Exchange. This is why we have searched for a different way to market our coffee, which must be roasted for that value-added component.
Quality assessment
• Cup of Excellence participation? If yes, experience?
• Yes, we have participated in the Cup of Excellence. There is always strong participation from the Naranjo region, with our growers’ coffees consistently placing among the most highly rated. It is a very small market, though, and thus favors only a select few.
Sales last 4 coffee harvest
Cos 12-13 Cos 11-12 Cos 10-11 Cos 09-10 -
10,000.00
20,000.00
30,000.00
40,000.00
50,000.00
60,000.00
70,000.00
80,000.00
90,000.00 78,822.00 80,534.28
74,005.00
53,488.00
28,866.00
23,361.72 20,222.00
13,366.00
ExportaciónConsumo
Fane
gas
Sales by type
Fair Trade Organico Rainforest Alliance UTZ Certified Especial Convencional Ventas Locales -
10,000.00
20,000.00
30,000.00
40,000.00
50,000.00
60,000.00
70,000.00
C 07-08C 08-09C 09-10C 10-11C 11-12C 12-13
SOCIAL INFORMATION
79%
13%6% 2% 0%
Clasification of the amount produced by the growers
under 5050-100100-200200-500More 10
Affiliates Numbers of members: 2,127.00 Women: 803.00 37.75% Men: 1216.00 57.17%Societies 108.00 5.08%
38%
57%
5%
WomenMenSocieties
COOPRONARANJO R.L.Next target, the certification of Carbon Neutral
Leave a green footprint is the responsibility of every body!
THANK YOU VERY MUCH
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