DATA ROCKSUsing web & CRM data in the music industry
Who are you?
1. What is “direct-to-fan”?2. What’s it got to do with data?
3. How can we improve?
1. Engage
2. Connect
3. Reason to buy
HOW?
1. ENGAGE
- optimise online presence
- build mailing list
→ create sales channel
2. CONNECT
- find artist’s unique voice
- create dialogue with fans
→ create relationship of loyalty
3. REASON TO BUY
- compelling range of offers
- quality, exclusive, limited edition
→ give a reason to buy
$999.99
1. What is “direct-to-fan”?2. What’s it got to do with data?
3. How can we improve?
DATA
DATA
1. What is “direct-to-fan”?2. What’s it got to do with data?
3. How can we improve?
1. What is “direct-to-fan”?2. What’s it got to do with data?
3. How can we improve?
1. What is “direct-to-fan”?2. What’s it got to do with data?
3. How can we improve?
- customer data- sales data
- web analytics
- metrics?- reporting?