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Jessie held a session at Measurecamp in London on 14 September 2013. These slides lead into a discussion on the software options for combining multiple data sources, as well as useful metrics for measuring customer, sales and web data.
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DATA ROCKSUsing web & CRM data in the music industry
Who are you?
1. What is “direct-to-fan”?2. What’s it got to do with data?
3. How can we improve?
1. Engage
2. Connect
3. Reason to buy
HOW?
1. ENGAGE
- optimise online presence
- build mailing list
→ create sales channel
2. CONNECT
- find artist’s unique voice
- create dialogue with fans
→ create relationship of loyalty
3. REASON TO BUY
- compelling range of offers
- quality, exclusive, limited edition
→ give a reason to buy
$999.99
1. What is “direct-to-fan”?2. What’s it got to do with data?
3. How can we improve?
DATA
DATA
1. What is “direct-to-fan”?2. What’s it got to do with data?
3. How can we improve?
1. What is “direct-to-fan”?2. What’s it got to do with data?
3. How can we improve?
1. What is “direct-to-fan”?2. What’s it got to do with data?
3. How can we improve?
- customer data- sales data
- web analytics
- metrics?- reporting?
