Customer-Driven Innovation
Making it happen
Marc McNeill
Aligning product development with delivery capability
Risk!
Innovation [ˌɪnəˈveɪʃən]
The act of introducing something
newThe American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company.
Delivery
The act of introducing something
Delivery
The act of introducing somethinganything
Delivery
The act of introducing somethinganythingQuality at
speed!
with
Delivery
The act of introducing somethinginnovationQuality at
speed!
with
Customer-Driven Innovation: Making It Happen!
Customer-Driven
“If I had asked people what they wanted, they would have said faster horses.” Henry Ford
Customer-Driven
“If I had asked people what they wanted, they would have said faster horses.” Henry Ford
Getting started
http://www.flickr.com/photos/ryanwick/3461850112
Looking outseeking inspiration from outside the organization
Start with the customer
Customerfrom passive consumer to active contributor
Sharingsocial networks / blogs / twitter / forums
Sharingubiquitous technology
Sharingcomplaints as opportunities
Customer involved
Customer involved
Customer observed
Customer validated
Looking ininsights from within the organisation
http://www.flickr.com/photos/acf_windy/4547572683
Product development at the coalface
http://www.flickr.com/photos/ralphrepo_photolog/
developers they are (often) customers too
Developers have ideas.
Let them flourish.
http://seeingredradio.files.wordpress.com/2009/08/revolution_fist.jpg
“20 per cent of my developers are working on Open Source projects” Investment bank CIO
Win an iPad
http://www.flickr.com/photos/nickharris1/4568051178/
Open up to passionate followerslet others innovate for you
http://www.flickr.com/photos/calcock/559583272
Hack daysengaging the developer community
Code jamdeveloping a product for Unicef
Seeking inspiration from the employeesthey actually interface with the customer
Where they work
What they do
http://www.flickr.com/photos/ndomer73/2510074919
Seeking inspiration from competitorsfast follow
http://www.flickr.com/photos/david_s_carter/2616423476/
Let others do the idea heavy liftingDelivery excellence, not a trail blazer
Now you’ve got ideas
Now you’ve got ideas
Who’s?
Common understanding?
“I’m glad we’re all agreed then.”
Not quite
“Ah...”
Convergence and iteration
“Ah!”
Shared understanding
“I’m glad we’re all agreed then.”
“The wall is the new desk”Dave Gray
Distil at speedExperience mapping
Collaborative design
Bringing ideas to life
Rapid iterations
Emergent, tangible innovation
http://www.flickr.com/photos/joeyparsons/3240169886/
Minimal Viable Product“Here’s a tip, pack it and halve it” – Lonely Planet
(Prioritisation can be fun)
http://www.flickr.com/photos/techbirmingham/84551332/
Realise the soft in software
Rapid, shared, ready to go
Now to make it really happen:
Think bigStart smallScale fast
Act like a startup
& Iterate
marc mcneillwww.dancingmango.comTwitter.com/dancingmango
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