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Customer-Driven Software Products The New Generation Of Software Technologies & Services

Customer Driven Products

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Page 1: Customer Driven Products

Customer-Driven Software ProductsThe New Generation Of Software Technologies & Services

Page 2: Customer Driven Products

Next-Generation Product Drivers

ScaleableSecureEasyAdaptiveSmart

Page 3: Customer Driven Products

ScaleableCONTEXT

Data is growing larger at an exponential rate

Data is more diverse encompassing a broad range from formal structure to bit-blobs

Dense-data-change over time is expected to be captured, archived and mined

Increasingly organizations want horizontal reach to bridge their data assets with other internal, external, and reference data resources

The revolution of the Internet-of-Things will dramatically change the nature of data management and data analysis in lab operational contexts

Page 4: Customer Driven Products

Scaleable PRODUCT OBJECTIVES

Cloud-hosted - to accommodate scale, sufficient on-demand performance and HP/HA (High Performance / High Availability) - in-house hosting will not achieve these goals cost effectively

Elastic Resources - to accomodate small startup adoptions up to large engagements, you need to utilize common established infrastructure (IaaS) where capacity can to be expandable on-demand thus minimizing operational costs and maximizing control and administration

Global Compute-Power - compute and store resources should migrate closer to the edge of maximum use for shortest latency hops - this requires adoption of global-scale IaaS partners

Operational Readiness - Software consumed as a service requires 24x7 operations and architectures that accommodate revisions with no downtime - this requires design and development for continuous deployment / continuous integration / continuous operations

Page 5: Customer Driven Products

SecureCONTEXT

Data is recognized as a critical competitive asset

Clients must trust your ability to protect, defend, and remove both their data, content, knowledge and applications

Some content needs to also be shared across consortiums, affiliations and partner networks

Attacks on compute resources is proportional to the value to those resources

The nature of attacks on secured resources changes strategy as protections improve

Industry-stipulated regulatory compliance will often dictate the “how” of security measures

Page 6: Customer Driven Products

Secure PRODUCT OBJECTIVES

Encryption - strong encryptions must be applied to data-at-rest as well as to data-in-transit

Administration - Data access administration by fine-grained, login-controlled role and organization delineations must be fundamental in the design and operations of software services

Custom - Open-designs are needed to ensure custom security accommodations can be implemented as well as managed efficiently and non-disruptively

Cloud - IaaS cloud security systems now exceed in-house capacities for protecting data / application assets

Multi-tenant - Hosting content and services across multiple clients with the same app-stack requires a top-to-bottom multi-tenancy approach to ensure data and application resource boundaries are respected

Page 7: Customer Driven Products

EasyCONTEXT

The problems our clients are trying to solve are intrinsically complex, exploratory and difficult

They are high-valued workers so their time and attention is the greatest resource

Users increasingly expect software systems to encode know-how intelligence

Knowledge workers do not work in isolation. Sharing and communication is fundamentally valuable

The best software product applications feel like a natural and better extension of what they used to do

Unnecessary or nonessential features get in the way of optimal use

Best-practices and logical sequencing should be obvious automated checklist-driven steps

Simple is hard, simple is best

Page 8: Customer Driven Products

Easy PRODUCT OBJECTIVES

Design - the best user interfaces are simple, clean, adaptive and created with the involvement of the customer. That should be the Osthus style-brand. Simple-power-harnessed.

Landscape - Increasingly people are doing work across a wide variety of devices, from small to large screen footprints, while away from the office. UIX should be designed to work well across diverse settings with minimal effort

Help - learning to use the system should happen in 4 phases: first-use instructions, as-needed help, in-depth tutorials per topic area, searchable reference resources

Templates - common use patterns should be templatized to simplify and direct best-practice activity

Collaberation - working with others, across teams, across organizational boundaries, with ties to common social-exchange tools should be intrinsic to the design and implementation

Page 9: Customer Driven Products

AdaptiveCONTEXT

Not all clients have the same needs at the same time

The rate of technical innovation is accelerating so capabilities should be expected to expand and change to maintain the most usefulness

Clients are innovators that use your products to create unique (proprietary) solutions

A highly flexibly and extensible product capability empowers consulting and solution service business models

Page 10: Customer Driven Products

Adaptive PRODUCT OBJECTIVES

LBE - Having a low-barrier to entry model seeks to remove friction from clients getting value from the product ASAP. This involve demos, trial offerings, per-seat / per-use pricing, opt-out monthly licensing, template-driven use cases, online tutorials, help-desk resources, etc.

Custom - if the product is delivered as a broad suite of capabilities with the ability to adapt the flow of data and analysis across custom processing chains then service offerings are enabled and entrenchment is stronger

Up-Sell - the system should monitor use so as to be able to make up-sell recommendations on-the-fly

Page 11: Customer Driven Products

SmartCONTEXT

Data >> to information >> to knowledge are value step-functions. “Knowing” has the premium value.

Every product will be expected to be “smart” over the next 10 years

Smart products help you do your job better that you could alone

Smart products automatically make or enable you to make decisions

Smart products capture, contain and share knowledge

Page 12: Customer Driven Products

Smart PRODUCT OBJECTIVES

Smart - Artificial intelligence, automated decisions & reasoning, pattern recognition, cognitive and semantic contextual computing, language processing are now building-block software components that should be part of any next-generation product line

Expert - Products should know you and what you are doing, projecting the aura of an expert helper

Improve - Smart products should be able to improve, adapt and accumulate knowledge overtime - knowledge stores and rule-based / pattern recognition reasoning should be laced through the use-pipeline

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Karl Seiler | [email protected]

Piviting.com@pivitguru

SMARTER CHANGE