Curate, Captivate, Resonate: Engaging The Right Audience Visually
with Pinterest
Amanda Pehrson @Crocs @amandapehrson
• Help to position ourselves as a four-season brand with over 300 styles to offer • Influence new consumers that our shoe is the perfect balance between
comfort & style
• Inspire on-the-go women with visual imagery & video that defines the best wearing occasions for all-day comfort
culture
The art of a great visual
story. style
authenticity
simplicity
conversation connectedness
When creating digital content…
Think like an editorial director of a magazine. Great visual content focuses less on a one-time transaction and more on creating a long-term brand halo.
Brands as content creators.
Brands as content creators.
Bridging the gap to your audience: finding the right partners to help tell your story…
MARTHASTEWART.COM DOMINATES ON PINTEREST • #1 in unique pinners • 23% growth in unique
pinners • 29% growth in new pins • 38% growth in pins per day
Companies of all sizes can be great
storytellers.
authenticity
simplicity
conversation connectedness
style
culture
Social media makes everyone a storyteller. Every individual who makes up the parts of your company can help to tell the story.
Even the biggest brands are starting to publish content that looks user-generated.
Be a curator.
Be inspired.
Thank you!
Amanda Pehrson @Crocs @amandapehrson