Cuebiq analyzed Pokemon Go users’ geo-behavior in the NYC area to understand location patterns, visit trends at Pokemon Go Gyms, and brand affinity.

Here is what we discovered...

POKEMON GOWHERE TO CATCH ‘EM ALL IN NEW YORK

27 Mileswas the record hit in just one day by the “most addicted” user!

visits at Pokemon Gym locations vs. prior week

+50%

Consumer Electronics Apparel Stores Footwear Stores

Most Popular Pokémon Gyms in New York

Most Popular Destinations for UsersWhat do players like to do when they are not busy catching Pokemons?

About the methodology: The analysis spanned from June 30 to July 17, in order to benchmark footfall traffic against a pre-launch time-window, and included 20,000 anonymous Pokemon Go app users active in the New York area.

Cuebiq identified geo-behavioral patterns by analyzing location visits across more than 250 Pokemon Go Gyms across the city, and a range of leading retail and dining venues.

Cuebiq Inc. | www.cuebiq.com | 45 W 27th Street | New York, NY 10001

daily growth in app adoption in the first 10 days from launch

+20%

10 Gyms

4-8pm

25%

12-4pm

26%

8pm-12am

13%

8am-12pm

21% 5%

12-4am

10%

4-8am

Happy Hour at the Gym?51% of analyzed users visited a Pokemon Gym between 12 and 8 pm.

Overall 4 to 5 pm was the most popular time of the day.

QSR Coffee Shops

1 The New York Times Building @ Times Square

2 Columbus Circle Globe

3 Flatiron Building

4 Times Square

5 Google office @ Port Authority

6 St. Paul’s Chapel

7 NYC Post Office @ 8th Avenue

8 Winter Garden Theatre

9 Chrysler Building

10 Bryant Park Fountain