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Cuebiq analyzed Pokemon Go users’ geo-behavior in the NYC area to understand location patterns, visit trends at Pokemon Go Gyms, and brand affinity.
Here is what we discovered...
POKEMON GOWHERE TO CATCH ‘EM ALL IN NEW YORK
27 Mileswas the record hit in just one day by the “most addicted” user!
visits at Pokemon Gym locations vs. prior week
+50%
Consumer Electronics Apparel Stores Footwear Stores
Most Popular Pokémon Gyms in New York
Most Popular Destinations for UsersWhat do players like to do when they are not busy catching Pokemons?
About the methodology: The analysis spanned from June 30 to July 17, in order to benchmark footfall traffic against a pre-launch time-window, and included 20,000 anonymous Pokemon Go app users active in the New York area.
Cuebiq identified geo-behavioral patterns by analyzing location visits across more than 250 Pokemon Go Gyms across the city, and a range of leading retail and dining venues.
Cuebiq Inc. | www.cuebiq.com | 45 W 27th Street | New York, NY 10001
daily growth in app adoption in the first 10 days from launch
+20%
10 Gyms
4-8pm
25%
12-4pm
26%
8pm-12am
13%
8am-12pm
21% 5%
12-4am
10%
4-8am
Happy Hour at the Gym?51% of analyzed users visited a Pokemon Gym between 12 and 8 pm.
Overall 4 to 5 pm was the most popular time of the day.
QSR Coffee Shops
1 The New York Times Building @ Times Square
2 Columbus Circle Globe
3 Flatiron Building
4 Times Square
5 Google office @ Port Authority
6 St. Paul’s Chapel
7 NYC Post Office @ 8th Avenue
8 Winter Garden Theatre
9 Chrysler Building
10 Bryant Park Fountain