- 1. Music Video Purposes AnalysisComment on the following
aspects in relation to PURPOSES and BENIFITS for artist/band and
target audienceProvide an explanation inProvide any research
evidence you can find that supports explanations of benefits for
artist, recordrelation to benefits label and audience(promotion,
extension ofincome & outlets, synergyopportunities and
strategiesused by producers to benefitlabel and artist)Promotional
Crystal Fighters promote their
http://www.youtube.com/watch?v=d9n7DMqbwgUmusic on websites such
asYouTube and Spotify with theirsong reaching 1,862,063 viewssince
September 2010. CrystalFighters often make remixes oracoustic
versions of their songswhich feature on YouTube togain more
publicity.Extension ofCrystal Fighters sellincomemerchandise such
as clothing toextend their income, themerchandise is sold online
andalso at live performances andshops which makes it
widelyavailable and very popular withthe
fans.http://shop.crystalfighters.com/gbp.php
2. Music Video Purposes AnalysisExtension ofCrystal Fighters
extend theiroutlets outlets by featuring ininterviews such as at
theLovebox festival in 2012 whichinterviewed many other
artistsincluding Netsky and Skream.
http://www.clashmusic.com/feature/crystal-fighters-interview-lovebox-2012Synergy
Promotional products of Crystalfighters often feature acolourful
cartoon style withimages of people which areeasily
recognised.http://www.crystalfighters.com/albumProducers Crystal
fighters have promotedstrategiesthemselves through tours andsuch
but now using theirwebsite ,Facebook, Twitter andYouTube seem to be
the betteroptions now that technologyhas developed as the fans
canbecome more involved with the
http://www.crystalfighters.com/band and connect with them. 3. Music
Video Purposes Analysis