1. Music Video Purposes AnalysisComment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audienceProvide an explanation inProvide any research evidence you can find that supports explanations of benefits for artist, recordrelation to benefits label and audience(promotion, extension ofincome & outlets, synergyopportunities and strategiesused by producers to benefitlabel and artist)Promotional Crystal Fighters promote their http://www.youtube.com/watch?v=d9n7DMqbwgUmusic on websites such asYouTube and Spotify with theirsong reaching 1,862,063 viewssince September 2010. CrystalFighters often make remixes oracoustic versions of their songswhich feature on YouTube togain more publicity.Extension ofCrystal Fighters sellincomemerchandise such as clothing toextend their income, themerchandise is sold online andalso at live performances andshops which makes it widelyavailable and very popular withthe fans.http://shop.crystalfighters.com/gbp.php

2. Music Video Purposes AnalysisExtension ofCrystal Fighters extend theiroutlets outlets by featuring ininterviews such as at theLovebox festival in 2012 whichinterviewed many other artistsincluding Netsky and Skream. http://www.clashmusic.com/feature/crystal-fighters-interview-lovebox-2012Synergy Promotional products of Crystalfighters often feature acolourful cartoon style withimages of people which areeasily recognised.http://www.crystalfighters.com/albumProducers Crystal fighters have promotedstrategiesthemselves through tours andsuch but now using theirwebsite ,Facebook, Twitter andYouTube seem to be the betteroptions now that technologyhas developed as the fans canbecome more involved with the http://www.crystalfighters.com/band and connect with them. 3. Music Video Purposes Analysis