improved display
link to footwear
improved packaging
reduced selling price
2012
2014
sales
------------------------------------- WOOL SOCK MATCHING:
-------------------------------------
------------------------------------- WOOL SOCK MATCHING:
-------------------------------------
------------------------------------- WOOL SOCK MATCHING:
-------------------------------------
------------------------------------- ACRYLIC SOCK MATCHING:
-------------------------------------
--------------- 2.2 --------------- CLASSIC FURRY
-------------------------------------
------------------------------------- COTTON SOCK MATCHING:
-------------------------------------
--------------- 3.1 --------------- BOYS NEW BACK TO SCHOOL
-------------------------------------
------------------------------------- WOOL SOCK MATCHING:
-------------------------------------
--------------- 3.2 --------------- BOYS CALF
-------------------------------------
------------------------------------- COTTON SOCK MATCHING:
-------------------------------------
------------------------------------- WOOL SOCK MATCHING:
-------------------------------------
------------------------------------- COTTON SOCK MATCHING:
CLOGS AND SNEAKERS
-------------------------------------
------------------------------------- COTTON SOCK MATCHING:
CLOGS AND SNEAKERS
-------------------------------------
------------------------------------- COTTON SOCK MATCHING:
SNEAKERS AND ANKLE/CALF FOOTWEAR
-------------------------------------
------------------------------------- COTTON SOCK MATCHING:
SNEAKERS AND ANKLE/CALF FOOTWEAR
-------------------------------------
------------------------------------- COTTON SOCK MATCHING:
ALL RETRO FOOTWEAR
-------------------------------------
2012 2014
SS12 AVERAGE RETAIL SS14 AVERAGE RETAIL
PRICE: 5,45 € / pair PRICE: 3,84 € / pair
FW12 AVERAGE RETAIL FW14 AVERAGE RETAIL
PRICE: 8,19 € / pair PRICE: 6,19 € / pair
Our collection was not New designs are in line with
maching the footwear enough Crocs footwear collection
2012 2014
2011 2014
very stylish pack but more classic pack,
hard to touch & feel better consumer‘s
the product experience
master boxes, usable free standing display,
as transport units and better in-store fitting for
as display as well but Crocs stores and
but hard to place in store other retailers
2011 2014
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