Creating Lead-Generating Social Media Campaigns
Brought to you by:
DempseyMarketing.com
© 2012 Dempsey Marketing
Robert DempseyI am a navigator.
My life purpose is to help
people chart their course,
and get them where they
want to go, so they can help
those they are meant to help.
- Robert Dempsey
© 2012 Dempsey Marketing
At Dempsey Marketing we are creating a company culture that supports individual, professional, and personal growth.
We are committed to providing an environment that inspires top level people to aspire to heights previously unimagined.
Our efforts propel clients to use their expertise to improve the lives of others.
Source: http://dempseymarketing.com/dempsey-marketing-company-purpose/
© 2012 Dempsey Marketing
Agenda1. Researching topics
2. Crafting landing pages
3. Building a social media promotion calendar
4. Creating customized tracking links
5. Measuring campaign success
6. Q&A
© 2012 Dempsey Marketing
Marketer, Know Thy Client!
• Know who you are trying to attract
• Capture their language and reflect it
• Focus on the benefit THEY get
• Research (until blue in the face)
© 2012 Dempsey Marketing
Research
Part I
© 2012 Dempsey Marketing
Research Methods1. Analytics
2. Social Media
3. Surveys & Polls
© 2012 Dempsey Marketing
Analytics
• HitSniffer
• Social Metrics Pro (WordPress)
• Triberr - past posts
• Facebook Insights
© 2012 Dempsey Marketing
Social Media
• Tweet Chats
• Facebook Groups
• LinkedIn Groups
• Forums
© 2012 Dempsey Marketing
Surveys & Polls
• Website / Blog - SurveyMonkey.com
• Email - Q&A
• Twitter - twtpoll.com
• Facebook - SurveyMonkey, polls, questions
© 2012 Dempsey Marketing
Landing Page Craftsmanship
Part 2
© 2012 Dempsey Marketing
Your Landing PageIs A
Sales Page
© 2012 Dempsey Marketing
5 Major Components1. Desperate Problem
2. Unique Promise
3. Irresistible Offer
4. Reason To Act Now
5. Call To Action
© 2012 Dempsey Marketing
1: Desperate Problem
• What problems are your ideal clients trying to solve?
• How can what you offer help solve their problem?
© 2012 Dempsey Marketing
2: Unique Promise
• Solves the desperate problem(s)
• Contains the true point of difference benefits that you provide
© 2012 Dempsey Marketing
3: Irresistible Offer1. What is the goal of the offer?
2. What exactly will the person receive?
3. How do you remove the risk?
4. Why should they take action now?
5. What should they do now?
© 2012 Dempsey Marketing
4: Reason To Act Now
• Is there a deadline?
• Will they lose something by not acting today?
• What happens if they do nothing?
• Note: It must be real; no fake scarcity
© 2012 Dempsey Marketing
5: Call To Action
• Fill out the form
• Give us a call => trackable phone number
• BOTH
© 2012 Dempsey Marketing
Landing Page Layouts
© 2012 Dempsey Marketing
© 2012 Dempsey Marketing
© 2012 Dempsey Marketing
© 2012 Dempsey Marketing
Source: http://blog.kissmetrics.com/color-psychology/
© 2012 Dempsey Marketing
Social MediaPromotion Calendar
Part 3
© 2012 Dempsey Marketing
Elements
• Blog posts
• Events - Facebook, Google+
• Social media updates
© 2012 Dempsey Marketing
Example : Webinar
© 2012 Dempsey Marketing
Monday
LandingPage
Blog Post(CTA)
Social Media Promotion
© 2012 Dempsey Marketing
Tuesday
LandingPage
Blog CTA Graphic
Social Media Promotion
© 2012 Dempsey Marketing
Wednesday
LandingPage
Blog CTA Graphic
Social Media Promotion
Blog Post About Webinar
Facebook Event
© 2012 Dempsey Marketing
Thursday & Friday
LandingPage
Blog CTA Graphic Google+ Event
Facebook Event
Social Media Promotion
© 2012 Dempsey Marketing
Tips
• Use an actual calendar (Google)
• Create a daily promotion checklist
• Schedule posts and updates ahead of time
• HootSuite, Facebook scheduled posts
• ** Plan well ahead **
© 2012 Dempsey Marketing
CustomizedTracking Links
Part 4
© 2012 Dempsey Marketing
Tools
• URL Shorteners: bit.ly, Google, HootSuite
• Better: LinkTrackr
© 2012 Dempsey Marketing
http://rdlink.me/link
LinkTrackr
© 2012 Dempsey Marketing
Measuring CampaignSuccess
Part 5
© 2012 Dempsey Marketing
What To Measure
• Link(s)
• Landing Page(s)
• Thank You Page
• Thank You Email
© 2012 Dempsey Marketing
Metrics
• Links - clicks, conversions
• Landing Pages - page views, bounce rate, opt-ins / phone calls
• Thank You Page - social shares
• Thank You Email - opens
© 2012 Dempsey Marketing
Join Us!
© 2012 Dempsey Marketing
Get More Webinars• Get more awesome
• 1-2 webinars / month
• Online workshops
• Help promoting your blog
© 2012 Dempsey Marketing
Connect EverywhereDempseyMarketing.com
rdempsey
DempseyMarketing
Robert Dempsey (with my pic)
DempseyMarketing
robertwdempsey
© 2012 Dempsey Marketing
Q&A
© 2012 Dempsey Marketing
THANK YOU!