Creating a Successful On-line Business Step by Step

March 2016

Jean Paul Galea

websuccess.com.mt

Step 1. Find a Valuable Product or Service

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Improve people’s lives in some way through what you are selling

This could be anything that:

a) Solves a known problem for somebody or

b) Creates an opportunity through your product

Step 2. Understand your target client

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Focus your resources on people that need what you are selling

Research and define:

• Who your ideal client is• How to reach them online• How to present your

product with them in the right manner

Step 3. Package your product wisely

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Create an offer they cannot refuse

Create a package that:

• Clearly provides the value your customer is after

• Has the right price (not necessarily the cheapest)

• Is very straightforward for your customers to understand and buy

• Does not require you to waste time and money unnecessarily to deliver

Step 4. Take it Online

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Select the best way to take your business on the web

Your web solution should:

• Clearly communicate the benefits of your product to your visitors

• Allows you to “achieve goals” directly online and track performance

• Allow you to capture business leads (build a mailing list)

• Cater for different browsers and devices

Step 5. Reach Your Target Audience

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Consistently put your value in front of the people who need it

Some powerful mediums are:

• Blogs• Social Media• YouTube• SEO• Networking• Paid Advertising

Step 6. Track & Optimize Performance

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“If you can't measure something, you can't manage it” – Peter Drucker

Monitor and optimize:

• The amount of people visiting your website

• How useful they are finding your content

• Which marketing channels are working and which are not

• Which types of clients are most profitable

• And so much more...

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Thank your for attention. Please visit websuccess.com.mt for more info.