Download ppt - Cover British Orienteering Increasing Participation 2013/17

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British OrienteeringIncreasing Participation2013/17

Informal/casual participation

• Informal/casual participation represents 75% of participation and is growing

• The interventions/products can then be targeted according to local need (families, park footfall – as part of a larger programme running locally)

• We are seeking partners to work with us to increase participation in our new ‘informal’ products

• For our new programme to succeed we need support in delivering our products (up skilling staff & partners to run activities without the need for an outside coach)

Community O+Local, frequent, weeklyNew participants

Retention of new participants

Gateways to local

OrienteeringBuilt on Community O

RunChallenge – Singles and couples in the 16-30 age bracket; welcoming, accommodating and social

Xplorer – Families with children up to 14; get/stay fit & healthy for the whole family

Student Starter – Students 14-18;for charity, socialising & meeting friends/new people

Community O+ Products

RunChallenge (Singles/couples 16-30yrs)•Week day evening•A 45 minute score event, where each participant (or group of participants) is given a map marked with control points. Participants use the map to navigate to as many control points as possible in the allocated time. The map will be designed to provide the appropriate level of challenge to meet the needs of the target participants. It is a mass start event with questions to answer at each control point.

• Student Starter aligned to RunChallenge with focussed promotion & marketing to students

‘Was good fun’‘It was hilarious!’‘Fun and outdoors’‘We had loads of fun’

• Pilots focused on concept – no ‘dressing’ of the events,

• 83% from pilots would do it again

Control Number

Value

Description Question Answer

1 10 Notice board on south side of building Who’s notice board is this? Buxton Hockey Club2 10 Footpath/wall junction Number of house? 523 10 Post Box Last post collection time? 4:30pm

Community O+ Products Xplorer (Families with young children under 14)•Weekend •A 30-45 minute score event, where each participant (or family) is given a map marked with control points. Participants use the map navigate to as many control points as possible in the allocated time. The map will be designed to provide the appropriate level of challenge to meet the needs of the target participants. Participants are required to identify different Colours and Animals to show they have visited each control point.

Route to market via:•Flyers in local area•Flyers in primary schools via Local Authority•Facebook and Twitter•Local paper. Participants were attracted to attend primarily through the flyers in primary school and via the local paper.

Pilot: 104 participants, 42 family groups

‘Great family fun’‘My child loves outdoor adventures’‘Fun for children’‘Fun and educational’

What can we offer?• Low cost, ‘in the box’ solution• Income generation potential from participant fees• Staff training, development, mapping/resources• Marketing/promotional materials• Use of social media to engage participants• A wide area feedback & modification learning

environment• Gateways into local orienteering


1 x Hub Delivery


X 6 months

What do we want from partners?

• Participation data• Access to suitable areas to use• Staff to deliver• Access to staff for training• Commitment to ‘make it work’