Primary
Landscape
Eye
Logotype
LOGOIDENTITY
GUIDELINES
LogoCOSMIC FISCHER
March 2010
www.vibra.us
NYC
Cosmic Fischer company
has established a
standard of service and
reputation that reaches
far beyond the store.
The company’s new
“family” of logos
symbolizes both the
reliability and complete
service in security.
The logos are designed
for use in print material,
merchandise, uniforms,
signature, advertising
and internet while
maintainig a consistent
identity.
The logos are available
in a variety of color
separations. If you
have any question
regarding the logos, or
would like to obtain the
digital files, please call
Gabriel Suarez
at 646 925 7900.
100x
47x34x
87x
Colors Type ViolationsPrimary Colors
*Pantone® 3965Process equivalent:8C-0M-100Y-0K
Process equivalent:5C-0M-0Y-100K
*Pantone Black
*Pantone® 1945Process equivalent:0C-56M-56Y-19K
Secondary Colors
Support Colors
Black 20%Silver or
Black 20%Silver or
2-Color
1-Black and gray scaleBlack and White
Banner Text Guidelines Unacceptable useof logos
Never distort logos.
Never change typefaces.
*Pantone®is a registered trademark of Pantone, Inc. Thecolors shown on this page and throughout this manualare not intended to match the PANTONE Color Standards.For the PANTONE Color Standards, refer to the currentedition of the PANTONE Color Formula Guide 1000.
Color version examples
Never resize elements or redraw any partof the logos.
Minimum Size
CORRECT
CORRECT
1/2"
The colors on the right are the official colors of Cosmic Fischer. Cosmic Fischer logos should not be reproduced in any other colors. If these colors are not available, the logos should be printed in all black or white (whichever offers the best contrast)
Below are the specifications for setting the text in the banner at the Cosmic Fischer logos.
In order to maintain the design integrity of the Cosmic Fischer Identity logos and to maximize each logo’s effectiveness, t is mandatory that all logos be applied as indicated without modification. The logos are not to be altered in any way. Shown here are unacceptable uses of the Cosmic Fischer logos.
Complementary Text The complementary text at Cosmic Fisher applications and prints are:
In order to ensure clear reproduction and legibility, the Cosmic Fischer logos may not be used any smaller than 1/2" tall
Font Century Gothic Bold, all CapsWhite in all versions.
Futuri condensed SW-Bold Bold
Futura
Futuri condensed SW-Light Regular
Justified between edgesWhen Pantone® 3965 is not available, Cosmic Ficher logos may be printed replacing it with Black 15%.or printing it in black and white.
The colors on the right are important support colors.The red is an accent color only, and the grey is to be used in backgrounds.
COSMICFISCHER
For reversing is necessary to add a white line with the same “I” stoke next to the banner
Never reverse marks, or use directly over a Black backgroud
Never switch colors or use unapproved color combinations.
Use eye without associated typography.