• Sales Management - Corporate / Personal Selling
• Account Management
• Marketing Strategy
• Generating Leads
• Research on Clients
• Designing Packages
• Delivery the Pitch
• Negotiations
• Follow Ups
• Handling Exceptions
• Locking the Project
• Project Activation
• Customer Support
• Customer Loyalty
• Customer Retention
• After Sales Scenarios
• Online Marketing – Websites
– SEO
– PPC
– Online Advertising
– Email Marketing
– Social Media
– Lists
• Offline Marketing – Direct Marketing
– Events
– BTL Activities
– Personal Contacts
– Societal Marketing
• Company Details (Of the client)
• Need assessment
• DMUs (Decision Making Units of Client)
• History
• Portfolio
• Clients (Of our client)
• Suppliers
• Sensitivity (Price vs. Quality)
• USP (The client seeking in solution)
• Problem identification of client
• Solution
• Benefits for client
• Brand creation and enrichment
• Reference Packages (at least 3 to give an idea to the client)
• Customization (Tailor made for client)
• Recommendations (Ours to the client)
• ROI (In the mind of the client – the dollar value)
• Appointment
• Audience (In the meetings)
• Presentation
• Support Content (Handouts research material)
• Demonstration
• Testimonials
• Company Profile
• Portfolio
• Clients
• USPs (Ours as per client’s sensitivity)
• Product / Services
• Prices
• Add-ons
• Timelines
• Expectations
• Uses
• Benefits
• Exit Strategy
• Payment terms
• Contract terms
• Emails
• Calls
• Direct Marketing
• DMUs and Gatekeepers
• Personalization
• Good cop bad cop routine
• Change in solution
• Price
• Time
• Features
• FOC
• FAQs
• Transaction
• Contract
• Terms
• Payment Terms
• Schedule of work
• Schedule of payments
• Disclaimers
• Service Delivery
• Client Login Area
• Design
• Project Scope
• FS (Functional specification)
• Prototype
• Story Board
• Sign off
• Project Timelines
• Account Manager (One dedicated resource for client)
• Payments
• Online support
• Offline support
• Technical Assistance
• Queries
• FAQs
• Knowledge base
• Change in scope (New requirements from client)
• Training
• Creating moments of delights – The WOW factor
• FOC Items (Free of Cost)
• Branding
• Future requirements
• SLA (Service Level Agreement)
• Time
• Cost
• Delivery
• Support content
• Maintenance
• Waiver
• Seasonal discount
• Add-ons
• Bulk purchase
• Time base purchase
• FOC features
• Referrals
• Cross Sell
• Up Sell
• Marketing project for client
• Packages for Marketing
• New platforms
• New languages
• New features
• New add-ons
• The KAM Approach (Key Accounts Management)
• Client timelines
• Handling delays
• Handling client side deliverables
• Cost and profitability sheet
• Team management team
• Commission and incentive management
• Project history tracking
• Cancellation strategy
• Different project lifecycles for current projects
• Coordination
• Relationship management with clients
• Seasonal greetings
• Cross culture events and festivities
• Give aways
• Client kits
• Corporate branding
• Arranging lunches and dinners
• Publicity
• Articles
• Teasers and hype build up
• PR and Social Media influences
• What more can be provided to the client
• Personalization in communications
• Main strategy covered in Leads Generation
• Different brand names for product / service offerings – Websites
– Social Media Marketing
– Social Apps
– Mobile Apps
– Corporate Videos
• Separate communications channels – Social Media Pages
– Content
– Kits
– Advertising
• Events and BTL Activities – Exhibitions
– Conventions
– Public Speaking
• 11+ Years of experience
• 6+ Years of Adjunct Faculty
• MBA MIS and Marketing
• Proven track record
• Specialty – Digital Marketing
– E-Commerce
– Mobile Apps
– Channel Marketing and Partnerships
• Contacts and business circles
• Team management
• Complete digital exposure
• Creativity
• ROI based planning
• Running a personal venture of Buyon.pk