CONVENTIONS OF A FILM POSTER

CONVENTIONS OF A FILM POSTER• It must be eye catching and captivating to the audience

• There must be a focal picture that will draw in the audiences eye

• The title is displayed in a large, eye-catching font

• It clearly defines the film’s genre

• The poster should be designed to attract the largest audience possible

• There is usually an indication of when the film is being released – either a date or ‘Coming Soon’, although they are sometimes less specific, for example they might say ‘In Cinemas This Summer’

• Information on the Directors and Production Company is often displayed in a billing block at the bottom of the poster

• There could be reviews or titles of other films that the company has made

It shows that the film has a lot of action in it because the characters are

running; this also helps to draw interest because people who would

look at this poster would want to know why they’re running.

The image shows the three main characters with the emphasis on the

most important character (Harry) because he is at the front and he is slightly bigger than the other two.

The title is large so that it draws in the audience’s eyes.

The tagline is short to make it more memorable, other posters use other

taglines such as ‘Nowhere is safe’.

The release date shows how important the film is by the use of the word ‘epic’.

The title/ logo is quite big and is in the middle of the image making it the centre of interest this means that it draws the audience’s eyes in.

At the top of the poster, the company names another popular film that they have made to attract the audience from the other film and to add credibility to their name.

The main characters are on the film poster with the most important ones at the front and the lesser ones towards the back.

The poster is quite dark which puts more emphasis on the title and the main character which are bright red. It also adds more mystery to the film.

The globe suggests that something big is going to happen in the film that will affect a lot of people.

The fact that the film is animated shows that it is aimed at a younger audience, the bright colours of the cars emphasises this.

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