Content Marketing Why it’s still awesome, and why
that should scare you
Why content marketing is
AWESOME
Content marketing costs 62% less than traditional marketing
1
Per dollar spent, content marketing generates 3 times as many leads as traditional
marketing
2
B2B companies that blog generate 67% more leads per month than those who
don’t
3
Blogs give websites 434% more indexed pages than websites with no blog.
4
The average cost to generate a lead through inbound marketing ($143) is about half
the average for outbound marketing ($373).
5
Because 61% of consumers say they feel better about a company that delivers custom content,
they’re more likely to buy from that company.
6
Content creation is ranked as the single most effective SEO technique
7
Why it being awesome is
Scary
27,000,000 pieces of content are shared every day
8
78% of CMO’s think custom content is the future of marketing
9
54% of marketers say they will increase their content marketing spend in the next 12
months
10
79% of marketers report their organizations are shifting to branded content
11
86% of all B2C companies engage in content marketing and 91% of B2B companies do
12
64% of B2B content marketers say their biggest challenge is producing enough
content
13
Companies that blog at least 15 times per month get 5 times more traffic than
companies that don’t blog
14
So.
With the ever-growing implementation of content marketing by every sector…
With 27,000,000 pieces of content being uploaded on a daily basis...
How can you possibly compete?
1. Focusing on making content that’s social-friendly
2. Putting your personality into everything you do
3. Being an active responder, commentor, and social media user
4. Re-using your content to maximize your time and energy (and ROI)
5. Finding your own content niche
TRY…
Sources:
● http://www.inboundwriter.com● http://www.slideshare.net● http://www.exacttarget.com
Thank you for viewing!
Wishpond
One Easy Tool for All of Your Online Marketingcreate online ads, contests, landing pages & email automation campaigns
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