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PLANNING AND EXECUTING FANTASTIC CONTENT-FIRST DIGITAL MARKETING
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IT’S SIMPLE!
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ENQUIRY LEAD SALE
OWNED
DIGITAL CHANNELS
OFFLINE CHANNELS
PAID
DIGITAL CHANNELS
EARNED
DIGITAL CHANNELS
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BUT IT’S AN ONGOING PROCESS
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PLAN
CREATE DELIVER
REVIEW
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BEFORE YOU DO ANYTHING…
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ASK THE RIGHT QUESTIONS
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WHAT? WHEN? HOW? WHY? WHO?
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THEN…
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WRITE IT DOWN “86% of businesses are doing some form of content marketing but only 36% have a plan.” CMA - 2015
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EDITORIAL CALENDAR
DAILY TICKLIST
MONTHLY PLAN
OVERALL STRATEGY
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HOLD UP. DON’T FORGET TO PREP THE STAGE FOR THE SHOW
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ANALYTICS SETUP
CONNECTED CHANNELS
CONSISTENT BRANDING
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BUILD YOUR AUDIENCE
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USE HASHTAGS
FOLLOW & UNFOLLOW
CONSIDER PAYING
BE ACTIVE AND
ALTRUISTIC
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VOILA! NOW YOU CAN START CONTENT MARKETING
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SO TO RECAP:
• DO YOUR RESEARCH • PLAN WHAT TO CREATE • DECIDE WHERE TO SHARE IT • PREPARE THE CHANNELS • BUILD AN AUDIENCE • START THE CONTENT CYCLE