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Crul Steffen
WHAT CONTAINS CONSUMER NEWS?
Everything what relates to consumers New gadgets Prices …
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Crul Steffen
CONSUMERS
Respond to new influences Buying, information, research
Have to adapt quickly Fast development
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Crul Steffen
DIGITAL FUTURE, NEW CONSUMER GADGETS
Do-it-all simple to use devices Challenge: building ever-smaller
devices + long battery life + sufficient features
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Crul Steffen
BEEBEEP.TV
New feature: the ability to set up and pay for an advert on a recurring basis via mobile
Co-founder: “We want to give our users the best possible service and value for money”
By adding more payment choices -> increasing customer base
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Crul Steffen
DIGITAL FUTURE, NEW CONSUMER GADGETS
How will we power these devices of the future? “Consumers don’t want to think about
power. They want a device they can use whenever they want, for as long as they want.”
Forecast experts: new form factors in batteries and in recharging technology
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Crul Steffen
COCA-COLA
Plans to double it’s business as middle class in emerging market expands Growth in countries like India and China
Forecast: more consumers in middle class, urban areas
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Crul Steffen
DEMANDING CONSUMER
Own indentity, values and beliefs They expect that companies do the
same Coca-Cola: highlight its environmental
efforts
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Crul Steffen
COMPANIES
Maximize consumershare Positive publicity A lot of advertisement …
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Crul Steffen
POSITIVE PUBLICITY
BeeBeep.Tv gets free advertisement New gadget, innovation