Implementing a GloCal Talent Acquisition & Employer Branding Strategy
Key learnings from the Luxottica Group
Davide GugliottaTalent Acquisition Project ManagerLuxottica Group
Luxottica & LinkedIn: a journey started 3 years ago
• Goal: Brand Awareness and implementation of a Social Talent Acquisition Process• Strategies: One Global presence through consolidation of 12 different pages
Data Source: Linkedin / From: 1 October 2013 – 30 April 2016
Followers GrowthAs of today, 229.000 people follow Luxottica
Data Source: Linkedin / From: December 2013 – 30 April 2016
Luxottica Vs Retail Brands
Which is the correct employer branding strategy to apply to a diverse portfolio of brands?• Diverse HR needs and profile of candidates.• Different expectations from candidates in different locations.• Complex governance: more than 7000 stores world-wide with thousands of Area & Store Managers to deal with.
Looking into Sunglass Hut
Data Source: Linkedin / From: 1 March 2014 – 30 April 2016
Followers GrowthAs of today, 19.284 people follow Sunglass Hut
Data Source: Linkedin / From: March 2014 – 30 April 2016
Going really local…
Setting up a local strategy to strengthen the brand locally
Followers1 Oct 2014: 24631 May 2016: + 46.000
Setting up a local strategy to strengthen the brand locally
Followers1 Oct 2014: 4231 May 2016: + 21.000
Sponsored Updates for LEAD Programme + 45000 non followers reached
A truly global presence..
Luxottica’s key learnings
Relationship with the Countries:
invest time in F2F meeting if possible
Inter-functional team: HR alone is not enough
Ambassadors and Engagement: the
business is the heart of the
Employer Branding project
Data and content are king: data
drive the contentMotivation
Team
Grazie