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Confidential and Proprietary
WEDDING SALES AND PLANNING TRAINING1.1.2014
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Confidential and Proprietary
WEDDING SALES AND PLANNING 2014
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Embedded video interview
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• To equip our Wedding Sales and Wedding Planning teams with the specialist selling skills needed to:
– Convert wedding inquiries into confirmed business
– Maximize revenues and profitability of every wedding.
– Delight customers with a caring, consultative approach and extensive knowledge of western and local wedding etiquette, customs and traditions
Course Objectives
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1. Building your knowledge
2. Understanding family dynamics
3. The wedding sales process
4. The wedding planning process
5. The wedding day and follow up
Five Sessions
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• Event Sales Manager
• Event Planning Manager– Event Planner
– Hyatt Wedding Planner
Job Titles
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1. Building your knowledge
2. Understanding family dynamics
3. The wedding sales process
4. The wedding planning process
5. The wedding day and follow up
Five Sessions
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• The unique wedding selling points for Hyatt, our brand and our hotel
• Our competitors and how to sell against them
• Typical running orders for weddings held at our hotel
• How to sell our wedding menus
• The wedding traditions that are so important to weddings in our country
• The different components of a wedding that our hotel can provide
• How to keep ahead of wedding trends in your country
Building Your Knowledge
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• Prestigious, aspirational venues of the right size which have attracted some of the highest profile weddings in our destinations
• Tailoring to create your own individual dream wedding
• Professionalism, expertise and understanding of our Hyatt Wedding Planners
• Food quality, flavours and creativity
• Service expertise
• Convenient locations
Hyatt’s Unique Selling Points
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• Relaxed
• Sophisticated
• Unscripted
• Uncomplicated
• Fun
• Appreciation for each other, family and friends
• Include personal style
Describing Weddings at Andaz
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• Sophisticated
• Refined
• Luxurious
• Intimate
• Highly detailed
• Discerning
Describing Weddings at Park Hyatt
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• Exciting
• Bold
• Dramatic
• Celebratory
• Grand
• Impressive
• Creative
• Aspirational
Describing Weddings at Grand Hyatt
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• Happy
• Sharing with family and friends
• Effortless
• Professional and experienced
• Delicious food
• Joy
• Memorable
Describing Weddings at Hyatt Regency
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• <Insert>
Wedding Unique Selling Points For Our Hotel
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• <Insert>
• <Insert>
• <Insert>
• <Insert>
• <Insert>
Our Hotel’s Main Competitors for the Wedding Market
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• Honest, delicious food
• Carefully sourced
• Thoughtfully served
• Visually exciting
• Multi-sensory experience
Wedding Menus at all Hyatt Hotels
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• Insert slide show of how our hotel provides Honest, delicious food - Carefully sourced, thoughtfully served - Visually exciting - Multi-sensory experience
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• Insert slides which explain the significance of important wedding menu items in our culture.
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• Insert slides which highlight specific menu items that clearly establish your food as being more delicious and impressive than our competitors
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Wedding Components
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How to Keep Ahead of Wedding Trends in Our Country
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