Comptel Corporation 2008 Joint Confidential
Comptel Dynamic OSS for Cloud Services ManagementDemo – TMW Nice 2010
Comptel Corporation 2008 2
How does ICT often look today?
WirelessBroadband
Company A
Site 1 Site 2....
Company A Data centre
MPLSManaged
VPNService
Company B
Site 1 Site 2....
Internet
Telephony
Home/Remote Workers
MPLSManaged
VPNService
TelephonyInternet
Data StorageSecurity
HardwareResilience
ApplicationsTelepresence
PowerLabour
Company B Data centreTelephony
InternetData Storage
SecurityHardwareResilience
ApplicationsTelepresence
PowerLabour
Comptel Corporation 2008 3
What’s the problem?
organic, messy, often hard to manage
costs difficult to monitor, budgets hard to set
risk of system failure unknown, recovery from IT issues haphazard and slow
expertise concentrated in few individuals
poor operational and management information
capability to expand limited by legacy issues
IT becomes a distraction from core business focus and a brake on progress
common platform
common applications and versions
universal access to common data
secure backup
reliable support
clear visibility of usage, faults, issues, performance
transparent and predictable costs
costs consistent with business size and growth
IT becomes a cost-efficient enabler to growth
today’s common SME IT issues desirable future
Comptel Corporation 2008 4
How might ICT look tomorrow?
MPLSManaged
VPNService
WirelessBroadband
Company A
MPLSManaged
VPNService
Company B (Netbooks)
Internet
Cloud Service ProviderOR
Private Cloud (Owned / Leased)
Telephony
Virtual Desktop Servers
Virtual Environment Servers (Data, Applications, Telephony, Internet, Security, Resilience, Telepresence, Power, Labour)
Home/Remote Workers
Comptel Corporation 2008 5
Abstraction
DIY vs. SP 95/5%
Traditional
• Procurement of H/W and S/W• Manage multiple contracts and
service levels• Fixed price contract
• CAPEX• Secure
• Low risk• High TCO
• Can’t scale fast to meet
business needs
Ser
vice
C
har
acte
rist
ics
Arc
hit
ectu
reE
volu
tio
nC
om
mer
cial
Ch
arac
teri
stic
s
Physical
Net
wo
rk
Sto
rag
e
Co
mp
ute
Application
Process
Operating System
90/10
Adopting / Adopted
• Procurement H/W or SP and S/W
• Manage multiple contracts & Service Level
• Fixed price contract (OPEX benefits)
• CAPEX or OPEX• Secure
• Low risk• Improved TCO
• Improved but limited scalability and ownership lies with you
Virtualised
Sto
rag
e
Co
mp
ute
Operating System
Physical
ProcessN
etw
ork
Application
60/40
Cloud (today)
• Procurement of S/W and service• Fewer contracts• Integrated SL
• Flexible contract
• OPEX• Secure? (public vs. private)• Med to high risk (early
adopter)• TCO? Unproven
• Scalability lies with SP
DynamicDynamic
Operating System
Application
Operating System
Application
Dynamic
Net
wo
rk
Sto
rag
e
Co
mp
ute
Operating System
Application
Operating SystemOperating SystemProcess
Physical
10/90
Cloud (tomorrow)
• Procurement of service
• Single contract
• End to end SLA
• Utility contract
• OPEX (IFRIC4?)
• Secure managed risk
• Optimised costs
FederatedFederatedFederated
Net
wo
rk
Sto
rag
e
Co
mp
ute
Operating System
Application
Operating System
Application
Operating System
Application
Operating SystemOperating SystemProcess
Physical
Scaling
Service ProviderService ProviderCustomerCustomer Customer or SPCustomer or SPKey
MultipleProvider
2006 2007 2008 2009 2010 2011 2012 2013
How do we get there ?
Comptel Corporation 2008 6
SME’s want to focus on their own business
user
user
user
user
user
user
user
user
customer service provider
servers
storage
processing
applications
communications
backup
security
select servicesmodify, add servicesadd, change usersmonitor performancemonitor chargesmake paymentsmonitor usage
• develop product and services
• maintain environment
• enable communications
• monitor performance• monitor usage• charge & collect• settle• provide reports and
management information
use
EnterpriseCustomer
cloud service provider
Comptel Corporation 2008 7
Automation is the key to unlock SME market
Cost
RevenuePotential
1’s
10’s
100’s
+
Traditional model of service offering:Sell and customise by customer
RevenuePotential
+Cost
Automated cloud type of service offering:Self-managed and Zero-Touch
==Profitability
Increased ability to address
smaller customers
Pro
fitability
imp
rovem
ent
Nu
mb
er
of
us
ers
pe
r c
orp
ora
tio
n
Comptel Corporation 2010 8Internal - Confidential
Comptel Dynamic OSS™
Information Management Control and ChargeFulfilment
CLOUD SERVICES ENVIRONMENT
Manage products & services
Application
Processing
Storage
Memory
Security Resilience
Charging
Connectivity Comms
Process customer orders
Create customer environments
Manage service resources
Monitor customer usage
Charge customers
Settle with partners
Provide transparency
Define and apply policy control
.
CUSTOMER PORTAL
Activity beneath the Cloud For Cloud services to succeed, what needs to happen?
Comptel Corporation 2010 9Internal - Confidential
CLOUD SERVICES ENVIRONMENT
Solution: Concept to Cash automationComptel Dynamic OSS for Cloud Services Management
Manage products & servicesDefine service elements, build products and bundles
Applications
Processing speed
Storage
Memory
Security Resilience
Charging
Connectivity Comms services
Manage customer ordersDecompose product bundlesIntegrate third-party elementsOrchestrate order delivery
Create customer environments
Manage service resourcesManage physical “cloud assets’Allocate resources to ordersMonitor and upgrade capacityReconcile inventory and actual resources
Monitor customer usage
Charge customersProduct features and options
Usage-based pricingThreshold recognition
Real time balance management
Settle with partnersFunds distribution to 3rd parties
Telephony Interconnect Settlement
Provide transparencyUsage and charges
Service elements and topologyAccount position
Self-service moves / changes / adds
Control service environmentDefine and apply business policyReal-time management of customer service (restriction, upgrade, promote etc.
1. Concept
2. Order
3. Cash
4. Self-Manage
Comptel Corporation 2008 10
Concept Order Cash
product decomposition
and delivery
physical and logical
cloud service assets
create virtual environments, provision apps
etc.
assembly and orchestration of
bundles, features, product components
collection, e.g. real
time capacity (QoS),
telephony
usage rating, charging and
balance management.
prepaid options
business policy
application
management information
revenue distribution
for third party apps and services
customer view of services, usage, charging, SLAs
Comptel and the CloudApplying Comptel Dynamic OSS to Cloud services
maintain service
resource accuracy
mix of comms and
Cloud
Comptel Corporation 2008 11
CLOUD SERVICES OSSCLOUD SERVICES OSS
CONTROL
CHARGING
MEDIATION
FULFILLMENT
cloud services
CATALOG
COMMUNICATIONSSERVICES OSS
COMMUNICATIONSSERVICES OSS
shared capabilities
PARTNER SERVICES OSS
PARTNER SERVICES OSS
externally sourced capabilities
Mixing communications and cloud
Cloud services require tightly integrated, focused control
Dynamic linkage with communications elements is also required for competitive advantage
Cloud services should not be a silo
Federated catalog is the ‘point of leverage’ of existing telco assets
IT SERVICESPLATFORM
IT SERVICESPLATFORM
cloud capabilities
Comptel Corporation 2010 12Internal - Confidential
Telco difference is the ability to blend ICT and Telco services
FIRST
500 gigabyte storage (additional storage @ €10/gb)
web package 1 virtual LAN included10mb/s bandwidth guaranteed(bandwidth boost@ €10/ mb/s/hour)
‘ultra’ support includedup to 50 virtual desktops(additional desktops @ €5/day, €50/ month
BUSINESS
200 gigabyte storage(additional storage @ €10/gb) web package1 virtual LAN included 8mb/s bandwidth guaranteed(bandwidth boost@ €10/ mb/s/hour)
‘pro’ support includedup to 30 virtual desktops(additional desktops @ €4/day, €40/ month)
PREMIUM
100 gigabyte storage(additional storage @ €10/gb) web package1 virtual LAN included 8mb/s bandwidth guaranteed(bandwidth boost@ €10/ mb/s/hour) 8x5 support includedup to 10 virtual desktops(additional desktops @ €4/day, €40/ month
OPTIONS
PACKAGE and PLATFORM – what works for your business?
Application store user/ month
Support upgrades user/ month
Communications user/ month
Hardware lease unit/ month
Salesforce.com €15 Ultra support24x7 telephone hotline< 2 hour guaranteed disaster recovery
€5 MS Exchange server €5 Desktop lease €30
MS Office Professional €15 Pro Support 24x5 telephone hotline< 4 hour guaranteed disaster recovery
€5 Blackberry Server €5 Laptop lease €30
SurveyMonkey €10 IP UC package €10 Hardware purchase
Commerce €15 Netbook €250
Web design €10 Private network connection UC deskphone €100
€150/month €50/month€200/month
PAY-AS-YOU-GROW scalable, out-of-the box computing power
Telco only features
Comptel Corporation 2008 13
Comptel and the Cloud Value summary
Comptel’s Cloud Services solution provides a comprehensive ‘concept to cash’ platform for carrier cloud services.
The Cloud Services solution helps CSPs to:• handle the resources and assets needed to run a
commercially viable Cloud Services platform
• mix communications and Cloud capabilities for competitive differentiation
• get to market fast with clearly defined and easily managed products
• create customer environments quickly, consistently and with minimal intervention
• offer transparent charging and settlement to customers and partners
• Monitor and intervene in real time for complete control of the services environment
• Provide real-time access for customers to their own virtual service environment
Comptel: making cloud services possible - and profitable
Comptel Corporation 2008 14
Credibility: Comptel Cloud activity
Catalyst 1: Service Lifecycle Management Catalyst
Showing how Cloud principles can be integrated into the telco service space, allowing cloud based services and traditional communications services to be combined.
Catalyst 2: Unified Service Delivery Management
Showing how Cloud principles can be integrated into the telco service space, allowing cloud-based services and traditional communications services to be combined across multiple physical and virtual environments.
Catalyst 3: Cloud Service Broker
Addressing barriers to adoption of Cloud services among prospective Enterprise customers. The Cloud Service Broker provides a trusted single interface between the enterprise and Cloud environments.
Solution for Cloud Service Providers
Deep demoApplying Comptel Dynamic OSS to Cloud Services
• Creating products and services, including the federation of product elements from partners and
third parties• Fulfilling Cloud service orders across both
telecoms and IT service (Cloud) domains
Cloud Catalyst PartnersThrough the TMF Catalyst program, Comptel is demonstrating the importance of product and
customer management in a Cloud services environment
Comptel Corporation 2008 15
Solution Overview
End to end solution• Order Capture
• Fulfilment
• Provisioning
• Mediation
• Rating
• Service Catalog
Small and Medium Enterprise customer offerings• Access (fixed and mobile)
• Infrastructure
• Applications
• End user devices
Comptel Corporation 2008 16
Use Case
Centurion Property• Business: selling and letting residential commercial property
• Head office in town
• Staff- Mobile salespeople
- Back office and admin
Orders a complete service package from a Service Provider• Access (Fixed and Mobile)
• Infrastructure
• Applications
• End user devices
Comptel Corporation 2008 17
Demo Flow
Catalog of products and services
Order being placed and fulfilled• Infrastructure setup
• Applications deployed
• Users created
• Hardware ordered
Infrastructure and application usage mediated and rated• Customer point of view
• Service provider point of view
Comptel Corporation 2008 18
Fulfilment
• No orders
in progres
s
Order Portal
•Entry Screen
Inventories
•Uploaded inventory• No
customers
Empty Demo
Comptel Corporation 2008 19
Catalog• Pre-existing
items• Publish new item
Order Portal
• Newly publish
ed product
Subscriber Repository
Catalog of products and services
Comptel Corporation 2008 20
Fulfilment
•Orders in
progress
Order Portal
•Placing a new
order
Subscriber Repository
Placing an order for cloud services
Comptel Corporation 2008 21
Fulfilment
•Orders in progress
• Order in Jeopardy
Bare metal hypevisor
•Customer virtual image is instantiat
ing
Subscriber Repository
Managing cloud services orders
Comptel Corporation 2008 22
Catalog• In depth
review of available
items• Remote
Catalogs
Bare metal hypevisor
•Customer virtual image is instantiat
ing
Subscriber Repository
Catalog driven fulfilment
Comptel Corporation 2008 23
Catalog Bare metal hypevisor
Service Provider Inventory
• New Virtual Image
• Topology• Thresholds• Allocation
and overbooking
The service provider’s inventory
Comptel Corporation 2008 24
Catalog Bare metal hypevisor
Subscriber repository
• Services• Users• Application
s
The subscriber repository
Comptel Corporation 2008 25
Mediation
• Real time events collected
Order Portal
• Historical data
• Mediated events
• Rated in real time
Netbook
• Real-time usage of desktop, applications, etc…
• Password123
Real time mediation and rating of cloud services
Comptel Corporation 2008 26
Remote Desktop Order Portal
• Historical data
• Mediated events
• Rated in real time
Inventory
• Real time mediation and usage reports
The service provider’s inventory in real time