Comptel Dynamic OSS for Cloud Services Management

Comptel Corporation 2008 Joint Confidential

Comptel Dynamic OSS for Cloud Services ManagementDemo – TMW Nice 2010

Comptel Corporation 2008 2

How does ICT often look today?

WirelessBroadband

Company A

Site 1 Site 2....

Company A Data centre

MPLSManaged

VPNService

Company B

Site 1 Site 2....

Internet

Telephony

Home/Remote Workers

MPLSManaged

VPNService

TelephonyInternet

Data StorageSecurity

HardwareResilience

ApplicationsTelepresence

PowerLabour

Company B Data centreTelephony

InternetData Storage

SecurityHardwareResilience

ApplicationsTelepresence

PowerLabour


What’s the problem?

organic, messy, often hard to manage

costs difficult to monitor, budgets hard to set

risk of system failure unknown, recovery from IT issues haphazard and slow

expertise concentrated in few individuals

poor operational and management information

capability to expand limited by legacy issues

IT becomes a distraction from core business focus and a brake on progress

common platform

common applications and versions

universal access to common data

secure backup

reliable support

clear visibility of usage, faults, issues, performance

transparent and predictable costs

costs consistent with business size and growth

IT becomes a cost-efficient enabler to growth

today’s common SME IT issues desirable future


How might ICT look tomorrow?

MPLSManaged

VPNService

WirelessBroadband

Company A

MPLSManaged

VPNService

Company B (Netbooks)

Internet

Cloud Service ProviderOR

Private Cloud (Owned / Leased)

Telephony

Virtual Desktop Servers

Virtual Environment Servers (Data, Applications, Telephony, Internet, Security, Resilience, Telepresence, Power, Labour)

Home/Remote Workers


Abstraction

DIY vs. SP 95/5%

Traditional

• Procurement of H/W and S/W• Manage multiple contracts and

service levels• Fixed price contract

• CAPEX• Secure

• Low risk• High TCO

• Can’t scale fast to meet

business needs

Ser

vice

C

har

acte

rist

ics

Arc

hit

ectu

reE

volu

tio

nC

om

mer

cial

Ch

arac

teri

stic

s

Physical

Net

wo

rk

Sto

rag

e

Co

mp

ute

Application

Process

Operating System

90/10

Adopting / Adopted

• Procurement H/W or SP and S/W

• Manage multiple contracts & Service Level

• Fixed price contract (OPEX benefits)

• CAPEX or OPEX• Secure

• Low risk• Improved TCO

• Improved but limited scalability and ownership lies with you

Virtualised

Sto

rag

e

Co

mp

ute

Operating System

Physical

ProcessN

etw

ork

Application

60/40

Cloud (today)

• Procurement of S/W and service• Fewer contracts• Integrated SL

• Flexible contract

• OPEX• Secure? (public vs. private)• Med to high risk (early

adopter)• TCO? Unproven

• Scalability lies with SP

DynamicDynamic

Operating System

Application

Operating System

Application

Dynamic

Net

wo

rk

Sto

rag

e

Co

mp

ute

Operating System

Application

Operating SystemOperating SystemProcess

Physical

10/90

Cloud (tomorrow)

• Procurement of service

• Single contract

• End to end SLA

• Utility contract

• OPEX (IFRIC4?)

• Secure managed risk

• Optimised costs

FederatedFederatedFederated

Net

wo

rk

Sto

rag

e

Co

mp

ute

Operating System

Application

Operating System

Application

Operating System

Application

Operating SystemOperating SystemProcess

Physical

Scaling

Service ProviderService ProviderCustomerCustomer Customer or SPCustomer or SPKey

MultipleProvider

2006 2007 2008 2009 2010 2011 2012 2013

How do we get there ?


SME’s want to focus on their own business

user

user

user

user

user

user

user

user

customer service provider

servers

storage

processing

applications

communications

backup

security

select servicesmodify, add servicesadd, change usersmonitor performancemonitor chargesmake paymentsmonitor usage

• develop product and services

• maintain environment

• enable communications

• monitor performance• monitor usage• charge & collect• settle• provide reports and

management information

use

EnterpriseCustomer

cloud service provider


Automation is the key to unlock SME market

Cost

RevenuePotential

1’s

10’s

100’s

+

Traditional model of service offering:Sell and customise by customer

RevenuePotential

+Cost

Automated cloud type of service offering:Self-managed and Zero-Touch

==Profitability

Increased ability to address

smaller customers

Pro

fitability

imp

rovem

ent

Nu

mb

er

of

us

ers

pe

r c

orp

ora

tio

n

Comptel Corporation 2010 8Internal - Confidential

Comptel Dynamic OSS™

Information Management Control and ChargeFulfilment

CLOUD SERVICES ENVIRONMENT

Manage products & services

Application

Processing

Storage

Memory

Security Resilience

Charging

Connectivity Comms

Process customer orders

Create customer environments

Manage service resources

Monitor customer usage

Charge customers

Settle with partners

Provide transparency

Define and apply policy control

.

CUSTOMER PORTAL

Activity beneath the Cloud For Cloud services to succeed, what needs to happen?


CLOUD SERVICES ENVIRONMENT

Solution: Concept to Cash automationComptel Dynamic OSS for Cloud Services Management

Manage products & servicesDefine service elements, build products and bundles

Applications

Processing speed

Storage

Memory

Security Resilience

Charging

Connectivity Comms services

Manage customer ordersDecompose product bundlesIntegrate third-party elementsOrchestrate order delivery

Create customer environments

Manage service resourcesManage physical “cloud assets’Allocate resources to ordersMonitor and upgrade capacityReconcile inventory and actual resources

Monitor customer usage

Charge customersProduct features and options

Usage-based pricingThreshold recognition

Real time balance management

Settle with partnersFunds distribution to 3rd parties

Telephony Interconnect Settlement

Provide transparencyUsage and charges

Service elements and topologyAccount position

Self-service moves / changes / adds

Control service environmentDefine and apply business policyReal-time management of customer service (restriction, upgrade, promote etc.

1. Concept

2. Order

3. Cash

4. Self-Manage


Concept Order Cash

product decomposition

and delivery

physical and logical

cloud service assets

create virtual environments, provision apps

etc.

assembly and orchestration of

bundles, features, product components

collection, e.g. real

time capacity (QoS),

telephony

usage rating, charging and

balance management.

prepaid options

business policy

application

management information

revenue distribution

for third party apps and services

customer view of services, usage, charging, SLAs

Comptel and the CloudApplying Comptel Dynamic OSS to Cloud services

maintain service

resource accuracy

mix of comms and

Cloud


CLOUD SERVICES OSSCLOUD SERVICES OSS

CONTROL

CHARGING

MEDIATION

FULFILLMENT

cloud services

CATALOG

COMMUNICATIONSSERVICES OSS

COMMUNICATIONSSERVICES OSS

shared capabilities

PARTNER SERVICES OSS

PARTNER SERVICES OSS

externally sourced capabilities

Mixing communications and cloud

Cloud services require tightly integrated, focused control

Dynamic linkage with communications elements is also required for competitive advantage

Cloud services should not be a silo

Federated catalog is the ‘point of leverage’ of existing telco assets

IT SERVICESPLATFORM

IT SERVICESPLATFORM

cloud capabilities


Telco difference is the ability to blend ICT and Telco services

FIRST

500 gigabyte storage (additional storage @ €10/gb)

web package 1 virtual LAN included10mb/s bandwidth guaranteed(bandwidth boost@ €10/ mb/s/hour)

‘ultra’ support includedup to 50 virtual desktops(additional desktops @ €5/day, €50/ month

BUSINESS

200 gigabyte storage(additional storage @ €10/gb) web package1 virtual LAN included 8mb/s bandwidth guaranteed(bandwidth boost@ €10/ mb/s/hour)

‘pro’ support includedup to 30 virtual desktops(additional desktops @ €4/day, €40/ month)

PREMIUM

100 gigabyte storage(additional storage @ €10/gb) web package1 virtual LAN included 8mb/s bandwidth guaranteed(bandwidth boost@ €10/ mb/s/hour) 8x5 support includedup to 10 virtual desktops(additional desktops @ €4/day, €40/ month

OPTIONS

PACKAGE and PLATFORM – what works for your business?

Application store user/ month

Support upgrades user/ month

Communications user/ month

Hardware lease unit/ month

Salesforce.com €15 Ultra support24x7 telephone hotline< 2 hour guaranteed disaster recovery

€5 MS Exchange server €5 Desktop lease €30

MS Office Professional €15 Pro Support 24x5 telephone hotline< 4 hour guaranteed disaster recovery

€5 Blackberry Server €5 Laptop lease €30

SurveyMonkey €10 IP UC package €10 Hardware purchase

Commerce €15 Netbook €250

Web design €10 Private network connection UC deskphone €100

€150/month €50/month€200/month

PAY-AS-YOU-GROW scalable, out-of-the box computing power

Telco only features


Comptel and the Cloud Value summary

Comptel’s Cloud Services solution provides a comprehensive ‘concept to cash’ platform for carrier cloud services.

The Cloud Services solution helps CSPs to:• handle the resources and assets needed to run a

commercially viable Cloud Services platform

• mix communications and Cloud capabilities for competitive differentiation

• get to market fast with clearly defined and easily managed products

• create customer environments quickly, consistently and with minimal intervention

• offer transparent charging and settlement to customers and partners

• Monitor and intervene in real time for complete control of the services environment

• Provide real-time access for customers to their own virtual service environment

Comptel: making cloud services possible - and profitable


Credibility: Comptel Cloud activity

Catalyst 1: Service Lifecycle Management Catalyst

Showing how Cloud principles can be integrated into the telco service space, allowing cloud based services and traditional communications services to be combined.

Catalyst 2: Unified Service Delivery Management

Showing how Cloud principles can be integrated into the telco service space, allowing cloud-based services and traditional communications services to be combined across multiple physical and virtual environments.

Catalyst 3: Cloud Service Broker

Addressing barriers to adoption of Cloud services among prospective Enterprise customers. The Cloud Service Broker provides a trusted single interface between the enterprise and Cloud environments.

Solution for Cloud Service Providers

Deep demoApplying Comptel Dynamic OSS to Cloud Services

• Creating products and services, including the federation of product elements from partners and

third parties• Fulfilling Cloud service orders across both

telecoms and IT service (Cloud) domains

Cloud Catalyst PartnersThrough the TMF Catalyst program, Comptel is demonstrating the importance of product and

customer management in a Cloud services environment

http://www.squarehoop.com/images/html_07.jpg

http://demo.opennms.org/opennms/images/logo.png


Solution Overview

End to end solution• Order Capture

• Fulfilment

• Provisioning

• Mediation

• Rating

• Service Catalog

Small and Medium Enterprise customer offerings• Access (fixed and mobile)

• Infrastructure

• Applications

• End user devices


Use Case

Centurion Property• Business: selling and letting residential commercial property

• Head office in town

• Staff- Mobile salespeople

- Back office and admin

Orders a complete service package from a Service Provider• Access (Fixed and Mobile)

• Infrastructure

• Applications

• End user devices


Demo Flow

Catalog of products and services

Order being placed and fulfilled• Infrastructure setup

• Applications deployed

• Users created

• Hardware ordered

Infrastructure and application usage mediated and rated• Customer point of view

• Service provider point of view


Fulfilment

• No orders

in progres

s

Order Portal

•Entry Screen

Inventories

•Uploaded inventory• No

customers

Empty Demo


Catalog• Pre-existing

items• Publish new item

Order Portal

• Newly publish

ed product

Subscriber Repository

Catalog of products and services


Fulfilment

•Orders in

progress

Order Portal

•Placing a new

order


Placing an order for cloud services


Fulfilment

•Orders in progress

• Order in Jeopardy

Bare metal hypevisor

•Customer virtual image is instantiat

ing


Managing cloud services orders


Catalog• In depth

review of available

items• Remote

Catalogs

Bare metal hypevisor

•Customer virtual image is instantiat

ing


Catalog driven fulfilment


Catalog Bare metal hypevisor

Service Provider Inventory

• New Virtual Image

• Topology• Thresholds• Allocation

and overbooking

The service provider’s inventory


Catalog Bare metal hypevisor

Subscriber repository

• Services• Users• Application

s

The subscriber repository


Mediation

• Real time events collected

Order Portal

• Historical data

• Mediated events

• Rated in real time

Netbook

• Real-time usage of desktop, applications, etc…

• Password123

Real time mediation and rating of cloud services


Remote Desktop Order Portal

• Historical data

• Mediated events

• Rated in real time

Inventory

• Real time mediation and usage reports

The service provider’s inventory in real time

Comptel Corporation 2008 Joint Confidential

THANK YOU

Documents

Comptel Dynamic OSS for Cloud Services Management