Competitive Analysis ChartCOMPETITOR NAME/URL

WEB SITE OBSERAVATIONS

SOCIAL MEDIA PRESNECE

COMMON POSITIONING WORDS

BLOG OBSERVATIONS

OPPORTUNITIES

www.example.com

Not using CTA or any special offers

Twitter—not many followers

Expert/ExpertiseComprehensiveDedicated

Mostly self-promotion Focus on products

Watch-out for over-used termsCan position as thought-leader

www.example2.com

Unclear CTA and long forms

Facebook page, 1000 followers

Easy to use SimpleComprehensive

Disjointed and not updated often

Should make a FB pageUse clear CTA