SUBMITTED TO
MR. KEDAR SHUKLA
PREPARED BYNIDHI MAHESHWARI
SWATI S.DHAVAL MODI
SHREYASH DOSHIVATSAL PASTAGIYA
Presentation on comparison b/w Branded and Local
Jewellers
Focus
HistoryWhy jewellery?Advantages of Branded and Local JewellersDisadvantages of Branded and Local
JewellersSales Promotion of Branded JewellersBrand AmbassadorsSales Promotion of Local JewellersConclusion
History of jewellery
India enjoyed a continuous development of art forms for some 5000 years.
India was the first country to mine diamonds
Why Jewellery??
In the past it was treasured as a stone of value and security
Today more than even before the Indian consumer is lining up to buy branded jewellery as fashion statement which expresses individuality as well.
Branded Jewellery: Advantages
Satisfaction Trust Variety High Profile Setup Location Product Identity Infrastructure & Dress
code
Signifies Status Resell Value Valid Bill Discount schemes (equally
distributed) Hallmarked Claim if product doesn’t
meet expectation
Local Jewellery: Advantages
Easily ApproachableEasy Initial setupTax relaxationPayment in
InstallmentsFlexible Rules
Easy ExchangeRelation benefitBargainingEmotional attachment
Branded Jewellery: Disadvantages
Not afforded by allNo tax relaxationNo bargainingNo Flexibility in
rulesEmotional Quotient Location
Local Jewellery: disadvantages
No valid BillNo hallmarked
(only few)InfrastructureLess range of
productsLess Satisfaction
Sales Promotion of Branded Jewellers
By Brand AmbassadorsBy MoviesBy Advertisements (TV- Adds ,Daily soaps
Magazines ,radio & news papers)
Nakshatra
LVMH
LVMH (Louis Vuitton Moet Hennessy)Watch and Jewellery, the Swiss watchmaker known for TAG Heuer brand.
GILI
D’Damas
Tanishq
KIAH
Promotion By Movies
Jodhaa Akbar
Promotion By Movies
Paheli
Sales Promotion of Local Jewellers
RadioNews papers Paper InsertLocal channels
Conclusion
Perception
Status symbol
Bibliography
WWW.indianjewellery.comWWW.timesofindia.comWWW.tanishqindia.comWWW.google.comWWW.nakshtra.comOther websites
THANK YOU