Community Sport & Recreation:Partnership, Participation, Performance
Paul JurbalaJoin In Northumberland - June 6, 2012
Canadian children are heavier, taller, fatter, rounder, less flexible and weaker than in 1981.
Canadian children are heavier, taller, fatter, rounder, less flexible and weaker than in 1981.
Forecasts accelerated development of non-communicable disease, increased health care costs and loss of future productivity
Forecasts accelerated development of non-communicable disease, increased health care costs and loss of future productivity
Many issues• Competition from “screen time”• Declining participation in some sports• Increasing participation costs• Limited access to facilities• Decaying infrastructure• Fewer volunteers• Limited capacity of organizations• Coach knowledge and education• Parent and coach pressure on young athletes
How can we build effective partnerships within sport, recreation,
education and health to improve participation and program quality?
We’re number 2!
NSNVO, 2004
We’re number 1! Organizations…
21%33,649
19%
12%
NSNVO, 2004
Percent of Volunteers…
28%5.3 million
• 26% reported losing volunteers (#1)
• 65% can’t get the kind they need (#2)
• 26% reported losing volunteers (#1)
• 65% can’t get the kind they need (#2)
NSNVO, 2004
Percent of Revenues…
5.4%
• 65% of revenue is earned (non-gov’t) (#3)
• 65% of revenue is earned (non-gov’t) (#3)
NSNVO, 2004
How do we connect the silos?
How do we connect the silos?
EducationEducation SportSport
Healt
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hR
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Recr
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Canadian Sport for Life!
Recreation / Recreation / PhysicalPhysicalActivityActivity
Physical LiteracyPhysical Literacy
CompetitiveCompetitiveSportSport
ParticipationParticipation
Excellence
Every child should be physically literate (competent in fundamental movement and sport skills)
There is an optimal development pathway from playground/pond to podium
Every Canadian should be physically active for life through participation in sport and recreation
100% of population
Infa
nt
Sen
ior
Active for LifeActive for Life
Canadian Sport For Life Believes…
Aw
aren
es
s
Firs
t C
onta
ct
PHYSICAL LITERACY PHYSICAL LITERACY
The Three Key OutcomesThe Three Key Outcomes
IMPROVED PERFORMANCE
IMPROVED PERFORMANCE
LIFELONG PARTICIPATION
LIFELONG PARTICIPATION
Paradigm Shift
Physical LiteracyPhysical Literacy
ExcellenceExcellenceLife-long Life-long ActivityActivity
Stages of Long Term Athlete Development
Many
Any time
Few
Physical Literacy:
Fundamental Movement Skills +Fundamental Sport Skills =
Physical Literacy…the foundation for both
Participation & Excellence
Active Start
FUNdamentals
Learn to Train
Age 0 – 6
Age 6 – 9
Age 9 – 12
Fundamentalsport skills
Begin structured sport & competition
FMS
Fundamental Movement Skills:
RunningRunningJumpingJumping
SwimmingSwimmingSliding/skatingSliding/skating
Locomotor
SendingSendingReceivingReceivingDribblingDribblingStrikingStriking
Object
AgilityAgilityBalanceBalance
CoordinationCoordinationRhythmRhythm
Body
Physical Literacy is the Common Ground
• For Health: PL is a basis for increased life-long participation, better physical and emotional health, and thus reduced health-care costs.
• For Education: PL is a basis for increased physical activity and thus better focus & learning.
• For Recreation: PL is a basis for increased community physical activity and a logical focus for multi-sport/activity programs for age 0-9.
• For Sport: PL is a basis for improved sport performance building the “total athlete”.
Alignment of interests in the community
Parks & RecClub Sport
Schools
Facility Access
Public Health
Physical Activity & Wellness
Public “reach” Coaches, volunteers
So if CS4L and physical literacy tell us why we should get together…
how and where do we get together?
Six Kinds of Promising Practices
1. Integrated Sport and Recreation Strategies2. Community Sport Councils3. Joint-use Facility Agreements and Innovative
Facility Partnerships4. Fair and Equitable Facility Allocation5. Resources for Recreation/Sport Integration6. Integrating CS4L into Sport/Recreation training
programs
Vancouver Sport Strategy:Six Goals
1. Strengthened Interaction
2. Physical Literacy for All
3. Active for Life 4. Enhanced Excellence 5. Quality Facilities 6. Premier Event
Destination
Key Learning
A coordinated partnership and integrated strategy addressing all recreation, sport and physical activity is the best way to achieve optimal community benefit with available resources.
BCRPA Sport and Recreation Integration Project: Goals
• To understand the current barriers that exist between community sport groups and municipal recreation departments;
• To create a toolkit of resources to foster connections between sport and recreation; and
• To develop a plan to disseminate and implement the toolkit.
BCRPA Integration Project: 12 Initiatives…the “Toolkit”
1. Sport Council development
2. Co-operative model for program development
3. Embrace the LTAD model
4. Collaborative development of physical literacy
5. Collaborative promotion of local sport
6. Unified registration
7. Definition of partnership principles
8. Creation of grassroots networking opportunities
9. Collaborative approach to facility planning/operations
10. Rationalization and allocation of resources
11. Integrated risk management
12. Integrated instructor/coach training
Community Sport Councils in Ontario:Connecting Grassroots Sport and Recreation
MississaugaMississauga
HamiltonHamilton TorontoToronto
North BayNorth Bay
AuroraAuroraOttawaOttawa
SudburySudbury
NiagaraNiagara
OrilliaOrillia OshawaOshawaLondonLondon
K-WK-W
AuroraAurora
Community Sport Councils: Mission
• Connect:• Sport orgs, municipalities, region, schools, colleges &
universities, health and private sector.• Share:
• Resources, good practices, joint programs (e.g. event hosting), “tools” (e.g. on-line registration, education).
• Develop:• Sustainability, volunteers, coaches, capacity.
• Promote & Celebrate:• Quality sport, volunteers, athletic accomplishment.
We have the evidence…We have the volunteers…We have the common cause (CS4L and physical literacy)…We have the forum (Community Sport Councils)…We have lots of potential partnership projects (joint strategies, integrated programs, joint resources)…We have examples and templates from across Canada…So what’s holding us back?
Next Steps?Next Steps?
Paul [email protected]
or on the interwebs…www.canadiansportforlife.cacommunitysportcouncil.com
www.communityactive.ca