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So, what is a strategic communications audit?

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What should it accomplish?

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Why is it important?

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When should I conduct an audit?

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Determine key areas to be audited and the scope of the audit

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Choose your research methods

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Gather and review materials

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Ask the right questions

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Interview your internal stakeholders

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Survey your community

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Talk to your customers

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Step outside of yourself

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Identify areas for improvement

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Put together a plan

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Jarrard Phillips Cate & Hancock

www.jarrardinc.com