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At noon (Central) on July 19, 2012, ISHMPR proudly presented the fourth of six webinars as part of our “Sandwich Smarts” series. This one, titled “Communications Colonoscopy: Conducting an Audit that Won’t Hurt a Bit”, was presented by Kim Fox, Vice President with Jarrard Phillips Cate & Hancock, Inc.Here’s the point: Conducting a regular evaluation of your communications efforts is as important to the health of your department as a colonoscopy is for your 58-year-old mother. Sure it’s uncomfortable, annoying to schedule, and involves various degrees of undress, but it can help you uncover – and heal – serious issues before they become incurable. Learn the ten steps to conducting a communications audit that will give you a clear understanding of how well your message is getting through. Then, learn how to turn your findings into meaningful changes that will enhance your department’s overall effectiveness.At the end of this session, participants will be able to:* Learn the 10 steps to conducting a communications audit.* Understand the most important things to look for when conductingan audit, including the right questions to ask key stakeholders.* Lead their departments through the process of turning auditfindings into meaningful innovations that enhance their department’soverall effectiveness.
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So, what is a strategic communications audit?
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What should it accomplish?
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Why is it important?
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When should I conduct an audit?
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Determine key areas to be audited and the scope of the audit
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Choose your research methods
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Gather and review materials
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Ask the right questions
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Interview your internal stakeholders
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Survey your community
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Talk to your customers
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Step outside of yourself
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Identify areas for improvement
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Put together a plan
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Jarrard Phillips Cate & Hancock
www.jarrardinc.com
