Coaching MillennialsWHAT GENERATION Y NEEDS TO HEAR
Mallie Rydzik, M.S.www.TheOffRoadMillennial.com
Your Speaker: Mallie Rydzik
Millennial coach, consultant, author, and speaker
Graduated college from the University of Virginia in 2009
Joined millions of others in graduate school
Became disillusioned with academia following a mental health breakdown
Played job roulette before being drawn to coaching fellow Millennials
What is a Millennial?
Depending on whom you ask, Millennials were born between: 1979-1995
1980-2000
1980+
Raised by Baby Boomers during a time of relative economic prosperity
The “everyone gets a trophy” generation
Also known as Generation Y
The Circus ParableAnd our expectations for our children…and clients
Generational Data
Data from Pew Research Center
Things Millennials Care About
Generational Data
Student Loan Debt
Via ProjectOnStudentDebt.org
Millennials In The Work Force
In 2010, 37% of 18-29 year olds were unemployed
“Research shows that young people who graduate from college in a bad economy typically suffer long-term consequences – with effects on their careers and earnings that linger as long as 15 years” (Pew Research Center)
Millennials In The Work Force
Millennial Entrepreneurs
Millennials are turning to entrepreneurship to solve their job crisis.
In a survey conducted by the online job site, Odesk, 58% of Millennials classified themselves as entrepreneurs.
The same Odesk survey found that Millennials consider entrepreneurship to be a mindset.
Millennials are bringing the entrepreneurial mindset into the traditional workplace…and they want to be heard.
Using technology and social media to establish their personal brands.
Generational Data
Millennials And Technology
Millennials and Technology
Actual MillennialsEXAMPLES OF THIS CHANGE
The New Military Spouse
No longer forced into stay-at-home-spouse status.
Turning to entrepreneurial or remote work careers
Hannah Becker
Makenna Johnston
The Generational Spokesperson
Taking advantage of Millennials in the news
Inspiring and educating
Chelsea Krost
The New Online Businesses
The popularity of income reports
High 5 to 6 figures/month
John Lee Dumas
Overview of Generation Y
Getting married later, but not due to a lack of interest in marriage, children, or home ownership.
More educated than previous generations, but with higher student loan debt.
More under- or unemployed than previous generations, yet optimistic in future earning potential.
Turning to entrepreneurship (both online and offline) to create their own jobs.
Bringing entrepreneurship into the traditional workplace in the interest of innovating and making a difference.
Technology is inextricably part of youth (and older) culture.
Why The Bad Rap?
Being compared to their generational predecessors, whose economic, academic, and career realities were different.
Misunderstanding of the necessity of an online presence, which can appear narcissistic.
Higher (inflation adjusted) student loans with less stable career options
How Do We Coach Millennials?
Acknowledge the realities of creating a career in the current economy.
Stay up-to-date on technological trends and online business opportunities
Be prepared for more young people coming to you asking about starting their own businesses
Be hesitant when suggesting additional education
Don’t downplay their optimism or desire to “make a difference” or “follow their dreams,” but continue to direct them toward realistic goals
As with youth of any generation, avoid sounding too much like their parents!
Be A Coach They Trust
Discussion
In addition to your questions, I’d like to know about specific experiences you have had coaching people in their 20s and early 30s over the past few years. Do these data align with what you’ve seen personally?
What are your thoughts on the data about your own generation that were presented here?
What other data do we need to effectively coach this generation?
What should we expect from the post-9/11 generation (Generation Z)?