OHT 3.1
© Marketing Insights Limited 2004
Chapter 3E-business Infrastructure
OHT 3.2
© Marketing Insights Limited 2004
Learning objectives
• Outline the hardware and software technologies used to build an e-business infrastructure within an organisation and with its partners
• Outline the hardware and software requirements necessary to enable employee access to the Internet and hosting of e-commerce services.
OHT 3.3
© Marketing Insights Limited 2004
Issues for managers
• What are the practical risks to the organization of failure to adequately managee-commerce infrastructure?
• How should staff access to the Internet be managed?
OHT 3.4
© Marketing Insights Limited 2004
Why the jargon?
• Why do business managers need to know about the jargon and technology?
OHT 3.5
© Marketing Insights Limited 2004
Internet infrastructurecomponents
Figure 3.2 Physical and network infrastructure components of the Internet (Levels IV and III in Figure 3.1)
OHT 3.6
© Marketing Insights Limited 2004
Information exchange between a web browser and web server
Figure 3.7 Information exchange between a web browser and web server
OHT 3.7
© Marketing Insights Limited 2004
History of the Internet
Figure 3.3 Internet timeline
OHT 3.8
© Marketing Insights Limited 2004
Intranets and extranets
Figure 3.4 The relationship between intranets, extranets and the Internet
OHT 3.9
© Marketing Insights Limited 2004
TCP/IP protocol
Figure 3.9 The TCP/IP protocol
OHT 3.10
© Marketing Insights Limited 2004
URLs and domain names
• Web addresses are structured in a standard way as follows:• http://www.domain-name.extension/filename.html• What do the following extensions or global top level domains
stand for?– .com – .co.uk, .uk.com – .org or .org.uk – .gov – .edu, .ac.uk – .int – .net – .biz – .info
OHT 3.11
© Marketing Insights Limited 2004
HTML and XML
• HTML (Hypertext Markup Language) A standard format used to define the text and layout of web pages. HTML files usually have the extension .HTML or .HTM
• XML or eXtensible Markup Language
• A standard for transferring structured data, unlike HTML which is purely presentational.
OHT 3.12
© Marketing Insights Limited 2004
HTML Example
Figure 3.10 Home page index.html for The B2B Company in a web browser showing HTML source in text editor
OHT 3.13
© Marketing Insights Limited 2004
XML example
Product><Action Value5”Delete”/><ProductID>118003-008</ProductID></Product><Product Type5”Good” SchemaCategoryRef5”C43171801”><ProductID>140141-002</ProductID><UOM><UOMCoded>EA</UOMCoded></UOM><Manufacturer>Compaq</Manufacturer><LeadTime>2</LeadTime><CountryOfOrigin><Country><CountryCoded>US</CountryCoded></Country></CountryOfOrigin>
OHT 3.14
© Marketing Insights Limited 2004
Differing use of applications at different levels in a company
Figure 3.16 Differing use of applications at levels of management within companies
OHT 3.15
© Marketing Insights Limited 2004
Elements of e-business infrastructure requiring management
Figure 3.17 Elements of e-business infrastructure that require management
OHT 3.16
© Marketing Insights Limited 2004
Mobile access platforms
Figure 3.19 Mobile access technologies
OHT 3.17
© Marketing Insights Limited 2004
3G mobile example
The main features are: • Dual mode 2G/3G device supporting data upload of 64 kbps and download of 384 kbps (used for videos), 65,536 colour display of 46 x 57mm (132 x 162 pixels)• Web browsing• Two cameras for picture and video• Download and playing of audio and video e.g football• Supports MPEG4 and WMA files • Download and play games using JAVA(TM) technology • Qwerty keyboard, Email and word processing.
Source: www.nec.com/3gsmworldcongress/press/images/e808.jpg
OHT 3.18
© Marketing Insights Limited 2004
iDTV – interactive TV
Figure 3.21 Components of an interactive digital TV system