Eurochambres Academy 2007
Objectives
What about ”old” media?
Media principle
”Old media rarely, if ever, is completely obliterated by
new media”
New media
Web 2.0 Something about internet advertising Wiki Blogs Calendars Podcasting Vodcasting & videos
Mobile web & positioning tech Computer games Other media channels
Internet advertising
Internet advertising
Internet advertising
Internet advertising
Internet advertising
Web 2.0
Web 2.0, a phrase coined by O'Reilly Media in 2004,[1] refers to a perceived second generation of web-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users. O'Reilly Media, in collaboration with MediaLive International, used the phrase as a title for a series of conferences, and since 2004 the term has been widely adopted.[…]In this context, Tim O'Reilly's characterization of Web 2.0 is clarifying:"Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform."[3]
Web 2.0
Web 2.0
Web 2.0: Basecamp
Web 2.0: Mash-ups
Web 2.0: Social bookmarking
Web 2.0: Social bookmarking
Web 2.0: opening up...
Web 2.0: Twitter
Web 2.0: Social networks
Web 2.0: Social networks
Web 2.0
Things to ponder
Blogs
Blog growth
Blogs in policymaking
Blogs:Readership?
PEW Internet Research
The profile blog
The campaign blog
Blogs and campaign financing
The listening blog
Policymaking blogs
”The blogosphere was were we gotideas, feedback, support, money –everything a campaign needs to live.”
”Cheney raised $ 250 000 that day. Our Cheney bat raised more than $500 000 from 9700 donors giving about 50 bucks each. And we didn’t think of that. They thought of that.”
Things to ponder
Wiki
Wiki: Now?
Wiki: Now?
Wiki: The New Intranet?
Wiki: Policymaking
Wiki: Courses
Things to ponder
Calendars
Calendars
Calendars
Calendars
Calendars
Self-exam
Podcasting
” A podcast is a digital media file, or a series of such files, that is distributed over the Internet using syndication feeds for playback on portable media players and personal computers. A podcast is a specific type of webcast which, like 'radio', can mean either the content itself or the method by which it is syndicated; the latter is also termed podcasting.”
Podcasting: What is needed?
Podcasting: education?
Podcasting: policy?
Podcasting: extra value!
Things to ponder
Vodcasting & videos
User generated content – a comment
Things to ponder
Computer ”games”
MMORPG
[Examples from wiki]
Online seminars
Things to ponder
What do I know about MMORPG:s and how could I use them?
Should I have a presences in SL or another MMORPG?
What other computer games should I examine?
Polls!
Things to ponder
Other unexpected channels
Communication?
All things RSS!