Eurochambres Academy 2007

Objectives

What about ”old” media?

Media principle

”Old media rarely, if ever, is completely obliterated by

new media”

New media

Web 2.0 Something about internet advertising Wiki Blogs Calendars Podcasting Vodcasting & videos

Mobile web & positioning tech Computer games Other media channels

Internet advertising

Internet advertising

Internet advertising

Internet advertising

Internet advertising

Web 2.0

Web 2.0, a phrase coined by O'Reilly Media in 2004,[1] refers to a perceived second generation of web-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users. O'Reilly Media, in collaboration with MediaLive International, used the phrase as a title for a series of conferences, and since 2004 the term has been widely adopted.[…]In this context, Tim O'Reilly's characterization of Web 2.0 is clarifying:"Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform."[3]

Web 2.0

Web 2.0

Web 2.0: Basecamp

Web 2.0: Mash-ups

Web 2.0: Social bookmarking

Web 2.0: Social bookmarking

Web 2.0: opening up...

Web 2.0: Twitter

Web 2.0: Social networks

Web 2.0: Social networks

Web 2.0

Things to ponder

Blogs

Blog growth

Blogs in policymaking

Blogs:Readership?

PEW Internet Research

The profile blog

The campaign blog

Blogs and campaign financing

The listening blog

Policymaking blogs

”The blogosphere was were we gotideas, feedback, support, money –everything a campaign needs to live.”

”Cheney raised $ 250 000 that day. Our Cheney bat raised more than $500 000 from 9700 donors giving about 50 bucks each. And we didn’t think of that. They thought of that.”

Things to ponder

Wiki

Wiki: Now?

Wiki: Now?

Wiki: The New Intranet?

Wiki: Policymaking

Wiki: Courses

Things to ponder

Calendars

Calendars

Calendars

Calendars

Calendars

Self-exam

Podcasting

” A podcast is a digital media file, or a series of such files, that is distributed over the Internet using syndication feeds for playback on portable media players and personal computers. A podcast is a specific type of webcast which, like 'radio', can mean either the content itself or the method by which it is syndicated; the latter is also termed podcasting.”

Podcasting: What is needed?

Podcasting: education?

Podcasting: policy?

Podcasting: extra value!

Things to ponder

Vodcasting & videos

User generated content – a comment

Things to ponder

Computer ”games”

MMORPG

[Examples from wiki]

Online seminars

Things to ponder

What do I know about MMORPG:s and how could I use them?

Should I have a presences in SL or another MMORPG?

What other computer games should I examine?

Polls!

Things to ponder

Other unexpected channels

Communication?

All things RSS!