CH Value Chain and Economic Potential

Franco NiccolucciUniversity of Florence

and

EPOCH

What is (tangible) CH

• Monuments• Groups of buildings• Sites• Artefacts and museum exhibitsof outstanding value from the point of view of art, history or science

What about intangible CH?

• Acknowledged as inseparable companion to tangible CH

• More difficult to document, preserve, communicate

There is no tangible CH without intangible CH

but There may be intangible CH without tangible CH

Intangible heritage

Kris making, Indonesia

Sand drawing, VanuatuThe Kihnu Cultural Space, Estonia

Opera dei Pupi, Sicilian Puppet Theatre

CH Information

• Research Scholars• Education Students, the public• Preservation Professionals• Enjoyment The public

• Information is instrumental to the goal• Information is influenced by the intended audience• Information is maintained:

– As long as it is useful and advantages are greater than the effort required

– As far as required by the goal

Examples

• Archaeological information– Produced as result of research– Maintained for administrative purposes– Sometimes created for communication– Including many different formats:

Text (structured/unstructured), images, 3D

– Difficult to re-use, but valuable

Managing archaeological datasets

• ArchSearch by ADSGeographic coverage

Relevant area

Available data

Summary information

Geographic information• Archaeological Risk Map

Archaeological MapLänder Lower-Saxony and Baden-Württemberg

Archaeological Map of Romania - CIMEC

New visit patterns

• A different visitors’ approach– In Italy, 12 state museums and sites (over 460) make 50% of the

visitors (90 sites make 90%)

– 3 UNESCO WH sites (over 32) make 50% of the visitors

The approach to cultural heritage is similar to mass consumption

A few cultural institutions monopolize the cultural market

CHI concerning these best sellers is likely to be more valuable

Pervasive technology

• There are more mobile phones than people – 107% in Italy

• Young people uses mobiles and SMS as preferred communication tool – and are willing to have services

• Internet chat has substituted the phone for teenagers• Cars come with built-in GPS navigators• Virtual (Internet) travel agencies are substituting real

ones• Potential markets for re-used/value-added CHI

The pipeline of CHI

DATA CAPTURE

MANAGEMENT& STORAGE

PROCESSING

DISTRIBUTION

• Automatic vs manual

• Huge amount of data• Standardization• Search and retrieve

• Complexity vs accessibility

• Importance of infrastructure

Problems

• Guidance for users

• Reliability & credibility

• Social value vs economic value

• The cost of services