Rob Shimmin
It All Started For Me In 1966…
London 3rd September, 2014
Why Use Stories?
• To inspire
• To simplify
• To entertain
Paolo Scaroni CEO Eni (2006)
Inspire
Anil Agarwal – Vedanta Group
What Do You Want To Say?
Grab The Head & Heart
Refocus The Audience
• Don’t use too many words on your slides in tiny, tiny font
• Because people will stop looking at you and just read what’s on the wall behind you
• C’mon, you’re more interesting than a bunch of words, right?
• Look, he’s desperate for attention, he’s started taking his trousers off!
Give A Little Of Yourself
Bring Alive Culture
Keep People With You
Get The Right Tone
Sharpen Your Story
Most News Stories Have…
Villa
in
Her
o Victim Expert
It’s Not Always Your Story
For Further Contact:
• Email: [email protected] • Web: www.shimmin.biz • Desk: +44 1580 713900 • Mobile: +44 7799 714113